Promotional gifts -Success story #1
We at ProImprint make sure to regularly share the success stories of our customers and the clever usage of promotional items. This time we have the success story of a local brewery Bucket & Ice, which could interestingly tweak the customer’s buying habits by employing a different set of gifts during its recent promotional campaign.
Larry, the owner of this small brewery that catered to many regular clients used to employ promotional drinkware every year to promote its brand. When the response of his recipients turned lukewarm, he approached the product experts in our team to fine tune his promotional campaign and set right the flaws. The first thing we noticed is that he has been using the same set of logo gifts during his campaigns, which obviously left his recipients far from happy.
We suggested a fresh set of gifts items for bar promotions and a few promotional techniques to rekindle the interest of his clients.
Some of the gift items that we suggested include the following
Wine carriers: A must to have for any wine aficionados, these logo items will surely make a welcome addition to the barware collection of anyone. He imprinted the logo and name and coined a catchy slogan that summed up his business nicely.
Bottle stoppers: These nondescript items will go a long way in keeping the fizz of their happy hours intact. Needless to say, Larry was immensely surprised how these imprinted items ensured the much desired portability and exposure for his brand.
Coasters: Larry ordered a few sets of logo imprinted cork coasters from us at ProImprint, which went well with the retro theme of the interiors of his brewery. These promotional items not just put his brand on display all through but also highlighted the green credentials of his organization.
Towels: Every time someone bought ale above a certain value, Larry handed out these soft, logo imprinted towels to them to let them carry his brand wherever they go. This clever imprinted gift idea paid off handsomely as these imprinted items set off word of mouth publicity and often brought many new curious customers to his door step!
Shopping tote bags: Totes are the last words in shopping bags when it comes to utility and style. By handing out these reusable logo items, Larry succeeded in tugging the hearts of his recipients in a subtle yet effective way.
This success story of Larry drives home the message yet again that by making fine adjustments in the logo gifts that marketers’ employ, a branding campaign can be made more effective. So, are you ready to initiate a change and inspire your audience with a fresh set of imprinted giveaways? Share your ideas with us.
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