Promotional Gifts Help Businesses to Get More Referrals
Referrals sustain businesses and make them thrive by bringing in new customers along with retaining existing ones. Studies show that 72% of consumers say that positive reviews make them trust a local business more. Reputation and goodwill are the two major factors that can stir off referrals. Word of the mouth publicity, which is feted as one of the oldest methods of publicity still holds true in making referrals. Referrals happen on their own in most cases alright. But there are many referral marketing strategies that will help you to enhance your sales ad boost online reviews and customer recommendations.
Reputation-based referrals
Self promotion is the best policy here. Hoot the horns and tell the world what you do and show that you are an expert in your business niche. No matter how successful you are, without a high pitched promotion, your achievements will remain confined to a very small audience.
Here are some of the best ways to put your expertise on a proud parade!
Highlight your high-profile projects
Testimonials from high profile clients supported by images of clients or your product line will all make a drastic impact on the reputation of your brand. Include these success stories in your business brochures and websites.
Tradeshows
Share your product knowledge at business events and conferences by being part of a panel of experts, offering presentations or letting your in-house experts talk at the events. This will bring the spotlight on to your company in no time and the whole world starts listening to you.
A professional website
A professional website will leave the first best impression in the minds of your prospective customers. Keep your website up to date and fully functional and showcase what you are and what your area of expertise is. Let the world know about the hottest industry trends through blogs, podcasts and product demonstrations and stay connected with your audience and impress them.
Experience-based referrals
Create good experiences to get people to recommend you. People are always open to share good experiences. But do remember that they are more likely to share a bad experience than a good one. So, positive review holds the trump card here; it makes a sure shot way to spread the word.
72 percent of consumers say that positive reviews make them trust a local business more
Referral gifts and discount deals will all make great sops to get people refer your brand. You can also hand out a small gift for the person being referred as well as they will make both the sender and the receiver happy while you get a new lead.
Use custom products in your marketing mix to make your name get seen. Choose practical gifts that your recipients will actually use in their daily lives to boost their engagement with your brand and foster your relation. It will make a great way to trigger referrals.
You may also like….
