Pride Month Called…It Wants Better Swag

Pride Month isn’t just about tossing rainbows on everything and calling it a day (although, let’s be honest, the rainbow does make everything better). It’s a time to show genuine support, celebrate love in all its forms, and uplift LGBTQIA+ voices, all while giving your brand a little glow-up.

Whether you’re planning an event, showing appreciation to your team, or just want to rep your brand with a little more heart this June, we’ve got you covered. Literally. In rainbow.

What Pride Month Really Means (Spoiler: It’s Not Just Free Stickers)

Before we dive into the swag, let’s get one thing clear: Pride Month honors the LGBTQIA+ community and commemorates the Stonewall Uprising of 1969—a turning point in the fight for equality. Pride is rooted in protest, progress, and people showing up as their authentic selves, unapologetically.

So yes, it is a celebration. But it’s also a reminder to be a better ally, uplift marginalized voices, and create spaces that are safe and inclusive year-round. Not just in June. If you’re planning to participate, do it with intention, not just for aesthetics.

That being said…a little well-designed, custom rainbow gear never hurt anyone.

Swag With a Side of Purpose: Why Custom Swag Matters

You might be thinking, “Does my brand really need rainbow pens and tote bags?” And the answer is: maybe not pens (unless they’re fabulous), but yes, custom swag can be a meaningful part of Pride Month…when it’s done right.

Custom Pride products give you a chance to show visible support, spark conversation, and build community. Whether you’re handing out giveaways at a Pride parade or decking out your team in matching shirts for a cause, it sends a message that your brand stands with love, equity, and authenticity.

Plus, did you know that “Nearly 3 in 4 of LGBTQ adults, and over 2 in 5 of non-LGBTQ adults say they are more likely to purchase a product or service from a company/brand that supports the LGBTQ community” according to GLAAD. Even more of a reason to spread the love!

Our Favorite Pride Products to Love (And Be Loved In)

Let’s talk swag. Not the cheap stuff that ends up in the back of a junk drawer, but the good-good. The kind of custom products people actually use, wear, and Instagram. Here’s what we’re loving this Pride season:

• Custom Hats – Perfect for team photos, parade days, or just turning heads at the grocery store. Bold, colorful, and easy to wear with pride (literally).

• Tote Bags – Ideal for giveaways or as a stylish, reusable bag for events. Bonus points if you fill it with candy, coupons, or handwritten love notes. Just saying.

• Rainbow Sunglasses – Block out the haters and the sun. These are always a hit and scream “fun and inclusive” without trying too hard.

• Custom T-Shirts – Whether you go for subtle branding or a loud-and-proud look, custom tees are a must. Match your crew, your vibe, and your message.

• Pride Necklaces – Like confetti you can wear. These bold, colorful accessories turn any outfit into a celebration and bring instant party energy wherever they go.

Pro tip: Mix and match items to create a one-of-a-kind Pride Month experience. It’s the perfect way to spread love and good vibes all around!

More Pride-Worthy Products That Pack a Message

Custom swag isn’t just stuff, it’s a tool for connection, visibility, and expression. The right product can turn a small gesture into something that feels big, personal, and powerful. Here are a few more Pride favorites from the ProImprint lineup that help do exactly that:

• Custom Stickers & Magnets – These little beauties go a long way. Hand them out at events, toss them in swag bags, or stick them around your workspace to show year-round support. They’re inexpensive, easy to brand, and perfect for spreading love, one surface at a time.

• Pride Cups – Because love is love, but hydration is essential. Pride-themed cups make great gifts for employees, volunteers, or clients, and they’re a fun way to brighten someone’s day while keeping your brand front and center.

• Custom Koozies – Keep drinks cool and spirits high! These vibrant koozies are perfect for any Pride celebration, adding a pop of color while keeping your brand in hand all day long.

• Handheld Flags – Wave your support loud and proud! These vibrant flags are perfect for parades, events, or just showing off your Pride in style.

• Custom Cooling Towels – Things are heating up, but your swag doesn’t have to. These cooling towels keep the vibe high and the temps low—perfect for parades, festivals, or mid-June lunch breaks.

• Pride Kits – Want to make a big impact? Bundle a few custom items together into a Pride Kit. It’s a thoughtful way to show appreciation, welcome new employees, or surprise customers with something meaningful and colorful.

When choosing your products, think about the experience you want to create. Pride isn’t one-size-fits-all, so tailor your swag to your audience—whether that’s your internal team, event attendees, or your broader community. Above all, let your support be seen and felt.

Ready to Show the Love?

Pride Month is almost here, and your brand has a chance to stand out for all the right reasons. With custom swag from ProImprint, you’re not just handing out products, you’re spreading joy, visibility, and love (and maybe racking up a few compliments along the way).

Need help picking the perfect pieces? We’ve got ideas, bundles, and excellent taste. 😉

Check out our website to learn more!