Popular Holiday Gift Trends 2018 – Infographics

The holiday season is almost upon us. The 2017 figures show that an average American shopper had spent about 906 U.S. dollars on Christmas gifts. This year also the trend is upbeat and the marketers are bracing up to make the most of the busiest shopping season of the year, to impress their existing customers and to make new leads by handing out custom holiday gifts that  are unique and interesting.

Holiday shopping

The Christmas season, which also happens to be the holiday season starts from the Thanksgiving weekend and continues to the end of January or the Valentine shopping frenzy of February. Christmas is the biggest shopping bonanza for Americans where the retail sales hit its peak. During the holiday season, many businesses come up with special offers and discounts to improve their customer-friendly service.

The holiday season is indeed a time to show thanks and gratitude for businesses and to reach out to their clients to make them well appreciated. Right from hand written notes to branded apparels and glow items, there is something special for everyone. Choose custom holiday gifts from ProImprint that are functional, fashionable and above all straight from the heart to celebrate the gift season.

Meaningful gifts are extra special!

Gifts evoke a feeling of reciprocity in the minds of your customers and will inspire them to patronize your brand. For businesses, giving personalized gifts is a great way to show your gratitude. Choose gifts that the audience will find useful in their lives. Choose long lasting gifts will keep your message right in front of the eyespan of your audience for a long time thereby engaging them with your brand in a playful and subtle manner well beyond the holiday season!

T shirts: 54% of US consumers own custom T shirts, which make them the most popular item among promotional gifts. T shirts make 2450 impressions in its life!

Pens : 50% of American consumers own a promotional pens. Pens make an average of 2805 impressions during its shelf life.

Bags: 50% of Consumers own custom bags, which make hugely popular yet budget friendly gifts. Did you know that custom bags make 5772 impressions during its shelf life?

Leave a personal touch

Spare a thought at the hobbies and the age group of your target audience before choosing gifts. Though  gift baskets and chocolates are safe gift ideas that will appease everyone, picking up something more personal can show clients how much you care about them. For instance if you have an active and young audience group to reach out to,  Bluetooth earbuds or wireless speakers  will make great gifts because tech gifts are likely to be the most popular among holiday gifts as well this year.

Be creative

Choosing something that is quirky and useful is a sure fire way to grab the attention of your audience.. An excellent example of this is the 17 Oz Tritan Rumble Speaker Bottle with Custom Box , which will inspire and influence your users more than any other promotional product. Instead of giving a water bottle it combines a wireless speaker with High Definition Bluetooth® 4.0 Technology making it a great combo gifts for the holiday season.

Budget friendly gifts are always popular

Though a holiday gift is always appreciated, it’s important for marketers to stick to their budget to make sure that the holiday campaign is successful. Choose gifts as per the worth and the  potential of the clients and adopt a tiered gift giving method where new clients get budget friendly gifts while the regular high value gifts get custom gifts in the higher price bracket. If you are on a budget, choose something incredibly popular like chocolates or Campfire Ceramic Mugs that will make a grand invitation for your recipients to make your brand their conversation topic in the days ahead.

Chocolates: Budget friendly and popular, custom chocolates are great for tradeshows and mass promotional events

Campfire Ceramic Mugs:  53% of US consumers own custom drinkware, which makes it one of the top 5 most popular custom gifts

Functional gifts are well retained

If you want your holiday gifts to outlive the hype of the season instead of being tucked away and forgotten, choose popular and functional gifts like light weight jackets, USB drives   or umbrellas that will get used even beyond the holidays.

Jackets: Custom jackets make around 2300 impressions in its shelf life. It makes a great hand out to make your brand portable!

Umbrellas: 25% of US consumers own umbrellas. It is interesting to note that umbrellas make 1331 impressions during its shelf life.

USB Drives:  Custom USB drives are one of the most influential promotional gifts

The best holiday gift ideas for marketers are those that provide an opportunity to connect with their clients during the holidays and later in the New Year. Happy holiday gift shopping

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