Plan A Successful Holiday Season Promotion With These 8 Top Tips
The juggernauts in promotional industry are businesses that plan successful holiday season promotions. The Christmas season is the biggest shopping event of the year, which rakes in around 30%of the annual revenue for marketers.
Here are a few tips that you will easily walk you through the Christmas season promotions
- Dress up the windows: Set out to have a makeover for your store displays and layout to grab the eyeballs of the people passing by. Bring in the festive mood indoors through some spectacular lightings, holiday themed displays and props.
- Lights & Props: White lights make the stores look attractive and eye catching during winter when nights are dark and longer. The props you use should evoke a festive spirit and Christmas cheer for the shoppers. If your store windows look the same as they were at the beginning of the year, then it will give off a wrong idea to the discerning shoppers. These tree scene setter room rolls will easily convert plain walls into wonderland of pine trees. You can team these festive scene setter rolls with other custom printed Christmas gifts like shatter proof ornaments, snow flake centerpieces or snowflake fan decorations among many others for better impact.
- Sale Signage: Scream out the big holiday sales and deals with the “Sale” signs peppered with slogans and artwork that will get the shoppers step in.
- Add a suspense factor: Announcing gifts for surprise winners, raffle gifts and fun contests will all make the shoppers stick along for a while more and explore the shop. You can even suggest gift ideas for the holiday season by displaying gifts in traditional gift wrapping that will give a clear view for your customers on how to go about their gifting schedules.
- Holiday specific gifts: Make sure to stock up ample holiday themed promotional gifts, combo gift bundles and more well on time. Finalize your holiday inventory planning by September end so that you will have enough time to even re-order stuff should you need. Christmas staples like Santa hats, candy cane cards and chocolate coins are some of the items that you cannot afford to miss out. Holiday shoppers will obviously need these as their Christmas tree decorations and party props and by subtly handing out your message on these, you can turn the holiday season into your peak marketing campaign. Gift bags like totes, pens, cookies and candies, scented candles, blankets, beanies and spa kits are some of the other popular gift items to consider. Imprint your holiday wishes and message on these and see how easily your brand becomes part of their holiday fun.
- Make your online store Holiday-Centric: Christmas themed banners in red, white and green will stir up a lot of interest and will tempt the shoppers to take a closer look at your merchandise. Separate gift sections like “For Her”, “For Him” or “Gifts under $50” are some of the smart classifications that you can consider to make it easy for customers to shop for presents. Highlight seasonal promotions and offers prominently so that the users can make the most of it. Your employees can don festive colored, imprinted T-shirts to complement the theme. This is the time to announce loyalty gifts for your employees for the referrals they bring. This will surely make them feel well appreciated and loyal.
- Stock Up Enough Store Supplies: Amidst the fun and frenzy of the holidays the last thing you want is to run out of your Christmas promotional gift supplies. Make sure to shop right away as bulk orders carry the best deals and will relieve you of the pain of sourcing stuff at the 11th hour.
- Inventory control: Invest in loss prevention solutions and inventory count to reinforce the store security and prevent theft. Apart from employing surveillance cameras, you can use mirrors or Foot traffic technologies to keep a tab on the stock and identify stock discrepancies immediately.
The big fat holiday season that accounts for the substantial revenue for business owners is rolling in and marketers have just enough time to pump up their holiday planning before the seasonal rush. Make the most of it! Good luck!
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