Pantone Chooses Rose Quartz And Serenity As The Colors Of The Year for 2016
Pantone, the color experts of the world has announced its 2016 color of the year as Rose Quarts and Serenity! For the first time ever, two colors of Rose quartz and the muted blue of serenity which subtly stands for gender equality and inner peace have shared the prestigious title.
This color trend will ensure a unilateral approach to colors that complement the social movements of gender equality and fluidity. In industries like fashion designing, pink and blue have always been associated with female and male fashion trends respectively and this new color of the year will change the way the world sees color tones and its implications.
Rose Quartz and Serenity may not be entirely new to Pantone’s followers as these have already featured among the top new colors Pantone created for its fashion and interior design color system. However, these pastel shades came as a surprise as last year’s choice Marsala was a deep earthy wine.
The Pantone color of the year 2016 brings together the compassion of Rose Quartz and the casual charm of Serenity, which invokes a feeling of respite even in turbulent times. The soft blend of pink and blue will remind anyone of an evening sky with the crimson shade of the setting sun, spilling over to the blue sky.
Pantone has also commissioned three street artists in Los Angeles, Miami and New York City to draw murals in celebration of the twin colors. Off late, pastels have re-emerged as a playful color trend as in the early 2000s. With Pantone’s announcement, marketers may look for more such colors in the days ahead in their campaigns.
With two colors at play next year, marketers will be looking for this dual shade in their promotional gifts where they can get creative with color themes including apparels, kitchen sets and office supplies in the year ahead. So, if you thought mixing pink and blue makes sense only in kids’ nurseries or kids fashion stores, you will be in for a surprise with this dual color trend that will be raging in the promotional gift industry in the days ahead!
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