Proven Mother’s Day Gifts and Promotional Ideas
Mother’s day, which falls on 8th May is a great occasion for everyone to express their love and respects to all the wonderful moms out there. For marketers too, Mother’s day turns out to be a great occasion to reach out to moms, who enjoy a substantial spending power of an estimated $2.4 trillion. Also, did you know that mothers make 85% of household purchases?
So, come up with marketing strategies that will definitely appease women. It is the best way to impress them, and even make them your patrons. Handouts for your women audience will ensure a huge return on investment potential all year round, and not just on Mother’s day; considering the tremendous influence they have in the purchase decision in every household.
Free Gifts and coupons
Think of offering something like a relaxing mini chair massage or a thank you gift with purchase over a set value. These gestures no matter how small, won’t go unnoticed. It will even bring them closer to your brand and satiate their impulse buying urge. So, come up with creative personalized Mother’s Day gifts that will tug the hearts of everyone.
Offer free gifts that matter to them
Further, impress the women clientele by handing out custom reusable bags that they will find useful during road trips and everyday life. While your recipients have a trendy bag on hand that they will simply love to use, your brand will get consistent impressions on the go.
Insulated tumblers are another great giveaway for moms. It will surely give them the luxury of having their favorite beverage at easy access and at the desired temperature. Your logo printed on these trendy drinkware items will also get a lot of attention.
Offer Kid-Friendly Deals or Promotions
The best way to please moms is to offer free custom giveaways to kids. Offer free dinner offers or kids friendly happy hour shopping deals among others to engage the whole family Regardless of the type of business you have. Afterall, how can you overlook the little ones trailing behind the moms? Make sure to offer something special for them in your marketing deal . It will make a sure fire way to impress the moms and win their hearts!
Offer Baby-Sitting
Probably it will be the sweetest deal for any mother. Taking care of kids as they continue shopping can be overwhelming . Offering free babysitting services while the parents shop is a great way to show that you care and enhance their shopping experience. This strategy can be employed by all businesses including gyms and spas. It will keep both the kids and moms happy while your brand becomes their favorite choice.
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