Memorial Day Promotional Campaign Ideas And Tips
Memorial Day is a perfect time of the year to remember and honor the soldiers who lost their lives while serving the country. People visit cemeteries and memorials to place American flags on the grave, wear American flag pins and sport the national tri colors of red, blue and white to complement the Memorial Day theme. It is also a great time to welcome the summer holiday season of barbecues and pool parties. For marketers, it makes a great time to promote their brand along with spreading the Memorial Day message by handing out Memorial day gifts.
Here are some of the promotional campaign ideas you can consider to build up a buzz for your Memorial Day sales.
Support the Troops
Show the social commitment of your business by supporting the troops this Memorial Day. You can consider offering discounts to the veterans and the family of the soldiers who lost their lives in action. You can also deck up your stores with American flag colors and handout stick- flags for the customers to celebrate this important national event, which also marks the harbinger of a long holiday weekend.
Community activity
Plan a community activity to give something back to the community. Meet new customers, plan road races or fun events to ensure community participation and make your brand popular in the neighborhood. Memorial Day holiday will make a perfect time for you to introduce your brand to someone new and to set off a word of mouth marketing in a subtle way that is devoid of an obvious sales pitch.
Memorial Day Sale
Just before the Memorial Day weekend, you can offer special sale and promotion to customers. Send out mailers or post on Facebook to announce the special sales to tempt people to shop in your stores before their travel out of town for their holidays. If your business is based in a tourist place where vacationers flock, offer a welcome back offer for both your existing and new customers.
Plan your Summer sales
Memorial Day is the unofficial start of summer season and is a long holiday weekend. Make sure to chalk out interesting summer sale strategies and activities around holidays, Independence Day and back to school. If you have a seasonal business, you can make use of the holiday fun around to stir up an interest among your customers. Update your online stores with the latest deals, summer colors and fun events that you may be planning for your audience.
Red, White and Blue!
Make red, blue and white your weekend business theme during Memorial Day. Choose national flag themed custom gifts like American flag pens, tote bags, keychains or American flag pins among others. Another great gift item for veterans and the families of the fallen heroes is these 2017 American Armed Forces Wall Calendars that feature milestones, combat airplanes and moments of pride for any men in military uniform! Your customers will love to pose with these priceless souvenirs in their instagram pictures. Businesses like restaurants can come with red, blue and white colored dessert for their menu or invite a service member as the guest of honor while fashion brands can organize a fashion show in these color schemes. Ideas galore and all you need to do, is put on your creative caps to come up with something really interesting!
No matter how you wish to celebrate Memorial Day, ProImprint will make a one stop shop for all your Memorial Day custom gifts and party favors. Encourage your customers, family and employees to go all out in flaunting the tricolors and do share your posts!
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