Little Known Facts About Custom Gifts- Fact#20

Posted by ProImprint
Posted on September 9, 2016

Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.

Media publicity plays an important party in business promotions. From newspaper and radio ads to social media publicity and brochures, media publicity can be highly diverse. Media advertisement is costly, has a short shelf life and may not reach the targeted audience at times. ASIC reports show that adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.

For instance, placing a catchy and colorful newspaper ad or a foot tapping jingle and a radio spot will all build up interest among the audience. But to ensure consistent brand exposure, marketers should consider using custom promotional items imprinted with their logo and message. These will not just keep the brand in front of the target audience for a long time but will build up brand familiarity and set off word of mouth publicity.

Logo items Vs media publicity

Promotional items take your brand straight into the target audience unlike media publicity that will reach a general audience.
Media is costly whereas promotional items are available in a range of prices
Custom gifts create a personal and tangible connection with your customers while media adopts a general approach
Imprinted items have a long shelf life as these are well received and retained by the audience unlike newspaper or radio ads that seldom fail to remain in the attention span of people.

Now that it is proven beyond doubt that promotional items make an important item in the marketing mix of businesses, here are a few gift ideas to consider.

Ride the popularity wave
Try to include popular gifts that have been trending to ensure better acceptance.

Custom T shirts: The most popular promotional items will make a safe bet for all types of businesses. Available in a range of solid colors, you can choose T shirts in your corporate colors and get it imprinted with your logo and message to make moving billboards.

Pens: Everyone needs it to write, doodle or as a veritable work desk supply. Budget friendly, light weight and available in an impressive range of models, custom pens make excellent mass mailer items and tradeshow staples. Every time your recipients use it or lend it someone, your brand will enjoy a wide angle display.

Bags: People love bags not just as functional items but also as collectibles. Be it as fund raising items, loyalty gifts or promotional items, bags fare well in every department.

Drinkware items: Everyone needs these logo items to stay hydrated, to add up to the party fun and to ensure their daily fix of energy and water on the move. Available in a range of attractive models, marketers can choose these logo items in their corporate themes and colors. The best part is that you can even pick up custom drinkware items that are season appropriate.

Desk accessories: Daily use items like notepads, clips, calculators and sticky notes tick the boxes of not just promotional gifts but employee gifts as well. Imprint your logo and message on these and put it right in front of your audience with these custom items.

Caps and hats: Cost effective and highly popular, these logo items will make a great gift options to put your brand on a high speed trail. Not many people can resist a trendy headwear and wherever your recipients go, these headwear accessories will grab a few eyeballs for sure.

There are a lot of other promotional gifts that can be cleverly added to your marketing mix for best results. Browse our collection and choose any logo items that match with your theme and budget.