Little Known Facts About Custom Gifts- Fact#13

Posted by ProImprint
Posted on August 19, 2016

Sixty-Three Percent Of Consumers Pass Along The Promotional Products They No Longer Wish To Keep.

Did you known promotional products not just get your message out to the target audience but will also take your brand to farther areas? PPAI reports say that 63% of consumers pass along the promotional products that they no longer wish to keep.

During mass promotional events like tradeshows, when marketers hand out gifts to a generic audience, there is a possibility of logo items reaching the hands of customers who need not necessarily belong to your target audience. However, it doesn’t mean that your promotional efforts are wasted. People often pass along logo items that they longer wish to keep instead of trashing these.

Some of the logo items that are more likely to get passed over include the following.

Pens: Everyone needs pens in their daily lives to make quick notes, doodle away in leisure hours or as even as style statements on their work desks. The second most popular custom gift among marketers, promotional pens that are imprinted with your logo and message will make catchy billboards for your brand. Just think about the countless number of times people borrow pens at banks, ticket counters, libraries and more. A novelty pen or a uniquely customized pen will grab the attention of everyone around in no time and will even make an interesting talking point. Pens change hands quite often and it is estimated that in its life time pens can have over 4 different owners, which means that the logo and business information imprinted on these will reach out to a much wider audience that you had thought!

T-shirts: These casual apparels may be wardrobe staples for most people. At any given point of time, we all have atleast half a dozen of T shirts in our closet. So, it is likely that when people get more of these apparels, they will pass it over to their friends or cousins.

Golf products: In the US, golf enjoys a cult status and it is hard to find someone who doesn’t love this sport in this country. Even if someone doesn’t play golf regularly, they will surely love to have these branded golf products as souvenirs or keepsakes that they may even pass it over to their golf playing friends or colleagues. Be it a trendy Golf T shirt, golf bags, balls or tees, these items will surely take your brand on a high swing for sure!

Keychains: People love to have ‘n’ number of keychains as keepsakes, collectibles or to carry the countless keys that they need to manage. But when they have a jumbo sized collection of keychains- more than what they need – they may pass it over to others and your logo will reach out to fresh recipients.

When branded promotional items get passed over, these become portable billboards for your brand and reach out to a fresh set of recipients. Every time they use it at the beach, the sports stands, in office or at the gym, your brand will enjoy a wide angle display among an extended audience. Isn’t that cool?