Little Known Facts About Custom Gifts- Fact#10

Posted by ProImprint
Posted on August 16, 2016

Forty-Eight Percent of Consumers Would Like To Receive Promotional Products More Often

Business owners who might not have employed custom gifts ever in their marketing mix will find this finding a bit surprising. The mere fact that around 48 % customers wish to receive promotional products more often will show how popular and customary it is for marketers to use these logo items. So, if you have been back pedaling on this issue, it is time to get your acts together to come up with the best promotional items.

If that is not all, here are a few more startling data on custom gifts that will make you sit back and take a fresh look at promotional products.

On an average, custom gifts are retained for 7 months in people’s homes and offices, which means that you can enjoy a concerted brand exposure with a one- time investment. The more the exposure better will be the brand familiarity and recall among your customers.
Most people pass on their custom gifts, which means that even your recipients are done with it, these logo items will continue to spread your message promotional products well beyond the initial market.
It is estimated that an average customer owns about 10 different promotional products at a time.
53% of recipients have favorable impressions about advertisers that give out promo products.
36% of people who receive promotional products reported they prefer to do business with the company that gave them the items.

Last but not least, custom gifts trigger word of mouth publicity, which incidentally is not just the oldest means of publicity but one of the most powerful forms of advertising. Now that you have an overview of the advantages that custom gifts can ensure, we can help you get started by listing out some of the top selling gift ideas.

T shirts: The most popular custom gift among marketers, logo T shirts are the smartest ways to make your customers your brand ambassadors!

Pens: Script a winning promotional campaign story with these second popular logo items of writing supplies. Everyone needs pens after all, and your brand will remain right in front of them for a very long time.

Totes: Travel, picnic or work, custom totes will enjoy a long retention and your brand imprinted on these will never fail to buy attention

Technology items: Stay attuned to the changing times and life styles by handing out these logo items like powerbanks, earbuds or speakers among others. These logo items will show off the modern façade of your business in style!

So, if you think banner ads don’t work anymore or a full fledged commercial campaign is well beyond your reach, it is high time to think about custom gifts. These logo items will not create a sportive impression about your brand but will get shared and gifted to take your brand goodwill to higher levels and get people talking about your business and products.