July 16th Is Get To Know Your Customers Day – Celebration Tips And Ideas

Though businesses will have to stay connected with their customers 24 x 7, it is interesting to note that there is a specific day dedicated for doing just that! July 16th is get to know your customers Day, which deserves celebration! Marketers can think about innovative means and ways to show their appreciation to their customers. Businesses can try to establish a personal connection with their customers on their day and do their bit to enhance their brand recall in your local community and your area.

Get to Know Your Customers Day will offer a perfect time for marketers to make their customers happy and well appreciated. A loyal customer base makes strong bedrock for any business.

Here are some tips and promotional gift ideas to celebrate this day.

Mailer campaigns and Discounts

Plan a mailer campaign to announce special discounts and deals to your customers. Your recipients will be pleased to get these appreciation mailers. Do not forget to include some small token gifts while you announce your special deals and coupon codes to your existing customers. Some of the gifts that can be considered include cookies, chocolates and more. Customers who sign up for newsletters can be offered exclusive offers and deals. Coupon codes that can be used at a later date are smart options to bring your customers back to your door step more often. Every time they use these coupons, they will remember how much you care for them.

Free gifts

Freebies are undeniably the best way to reward your customers and to acknowledge their support. Choose gift items that everyone will find useful and fun alike. Sunglasses, T shirts and tumblers are some of the custom gift items that can be considered. Every time they use these well retained gifts, your customers are promoting your business in a subtle yet effective fashion! Choose gift items that are appropriate for your brand or services. For instance if you want to promote your salon, custom gifts like aromatherapy kits or lip balm will make better gifts than containers or BBQ kits. Personalize your gifts with brand and message to leave a long lasting impression.

Raffles & Giveaways

Raffle is an interesting way to get more people into your stores. Customers who make a purchase above a certain minimum value can enter the raffle draws. Make sure to collect the contact emails from all the participants so that the winners can be notified. The email list will in turn make a high value data base of your potent customers

You can even announce the winners on social media to make a buzz of this promotional event and to engage other online users with your campaign. You can even post images of the winners and a short and crisp message that will make your customers feel really special. When others know that you appreciate your customers they will be interested to patronize your business too.

Customer Loyalty Program

Start a loyalty program for customers who show consistent support for your store. Customers will feel special to be offered a spot in this type of program as it can be seen as a gesture of recognition for their loyalty. Not only will it lure new customers into your fold but will also keep the existing customers happy and well appreciated. You can even consider offering birthday discounts and purchase points for regular customers. Reward card is another smart way to make your customers feel valued. Reward programs can be devised on tiered levels depending upon the spending capacity of the customers. Those who spend more will enjoy the top slot benefits and exclusive deals in the reward programs.

Host Customer Party and Open House

Hosting a customer party or open house is another great way to keep in touch with your regular customers and to make them feel special. Choose after-business-hours to make sure that you do not lose business during the day. You can even think of a barbecue party or a weekend picnic to strengthen customer relationship. This will help to create a personal atmosphere among the attendees.

Community events

Another interesting way to show your appreciation for customers is to give back to the community. Sponsoring a Little League team, organizing a local charity race, running a fund raising event for non- profit organizations will all make great ways of giving back to the community.

On this special day, tell us how do you plan to let your customers know about your appreciation and support? Share your thoughts in the comments section.

You may also like….

Get To Know Your Customers Day Is On January 21st – Plan Your Promotions