How To Run A Free Gift Offer Campaign Without Breaking Your Bank
There are countless businesses vying with each other to win business leads with irresistible deals and gifts like “Free gift with Purchase” or the FGP campaign as it is commonly called. Though it is not something new in promotional circuits, it is not as simple as you thought!
FGP is not all about handing out a gift every time your customers buy from your stores. If you are not cautious, you may end up making a loss in this campaign by overshooting your budget.
Here are a few tips that will help you to choose free gifts in such a way that it promotes your brand and keeps your recipients well appreciated.
Free gifts will remind the recipients about your business for a long time and will make a tangible connection with your brand. However, while choosing custom gifts make sure to consider various factors like budget, the target audience and their tastes.
Promotional budget
Running a cost effective promotional campaign is the most challenging part for any marketer. Choosing a budget friendly gift item that matches the interest of the recipients is what makes any free gift campaign successful. The items that you choose should be of low cost but not tacky. However, the more expensive your gift is the less will be your profit from each sale. Probably a bit of math will help you get started. For instance if you are planning to hand out $3 worth free gift with every sale of $20, your profit will drop by $3 from what it used to be earlier. On the other hand if you chose a gift item that costs just $1.50 each, it will make a more sensible investment.
Another way of going about it will be to choose an expensive product for a free gift, but in a very limited quantity. This will draw a steady crowd to your stores and even if the customer fails to grab the free gifts , he will still make a purchase. You can even hand out discount coupons or get them signed up for your newsletter, which means that you managed to engage the customers with your brand even when you didn’t have any gifts left.
Consider the tastes of your target audience
Now that you have worked out your promotional budget, the next step will be to find gifts that will appeal to your customers. Look for a gift that your customers will truly cherish and retain for long. How about some of these trending gifts like power banks, mobile stands, road safety kits or collectibles like fun toys or stress balls. Choose a gift item that go well with your business line and above all will tempt your customers to buy from your stores.
Need more tips or gift selection ideas? Call us at ProImprint and leave the rest to us.
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