How To Prevent A Fall Season Slumber In Your Brand Campaign?
Seasons change so will the pace of life and the general activities of people. However, your promotional efforts can never take a vacation. To make your brand campaign successful, you should be able to keep your brand right on top of the mind of your customers even while your target audience plans their fall season holidays and festivities.
Here are some tips to keep the brand promotional campaign warm and ticking even when the customers are in a holiday mood.
Direct mailer campaigns
Enhance the response rates of your customers by planning a mass mailer campaign in an interesting fall season theme that could be complemented by a similarly themed giveaway. Fall season is the harbinger of the big fat holiday season. From Halloween to Thanks giving and Black Friday frenzy- there are a lot of events and activities on cards. Some of the gift items to consider include logo imprinted magnets, keychains, pens and desk calendars among others.
Participate in local events
The best way to leave a lasting impression of people will be by participating in local events like concerts, fairs. It will not just highlight the local corporate identity of your business but will create a tangible connection with the local audience. Imprinted T shirts, totes, frisbees, glow sticks or beanies will all make perfect promotional gift items for fall season campaigns. You can even add an artwork, fun quotes or peppy slogans to make your brand the talk of the event.
Give your recipients something for their holidays
Holidays are the perfect time of the year for people to travel and to indulge in some fun activities and family events. Totes, cooler bags, thermos mugs and luggage tags will put your brand on display even while your recipients are on their holidays. Imprint your brand and message on these and see how your brand becomes part of their leisure hours. A fun and subtle way of promotions can have more impact than hard sales talk and the amazing popularity that these fun items enjoy underscores this fact time and again.
Fun contests
Nothing says holidays than fun contests and games. Plan fun contest on fall season or any other festivals like Halloween or Thanksgiving and announce some great gifts for the winners. Be it essay contests, painting contests or quiz, you can plan as many events as you choose and your customers and employers are going to love these every bit!
Launching a holiday season branding campaign will go a long way in growing your brand and helping you achieve your marketing objectives. Should you need more tips, just give us a call and leave the rest to us! We would surely love to hear from you about the holiday promotional ideas that you may have this season. Do share with us!
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