How To Make Your Custom Signage Stand Out In The Competition
Get more customers into your business with these colorful, custom signage that stand out easily. A creative design plus the right size and shape are some of the factors that will put your custom signs ahead in the competition.
8 in 10 customers said they had entered a store they had never visited before based simply on its signs, according to a FedEx Office survey. So, the importance of having an attention grabbing signage is obvious.
Here are some tips to turn your store signage a crowd magnet!
Consider The Color palette
The colors you choose should evoke distinct feelings in people and help you make an emotional connection with them. Use colors that align with your business theme and the emotions of the target audience to strike a fine balance. For instance, classic colors like blue or grey will be more suited to promote banks and financial institutions while red colored signage is a better choice for fashion brands, gaming centers etc.
Bring in An Element of Motion
As signage is static, bringing in an emotion is the only way to grab easy attention of the audience. Repetitive design elements or bold diagonal lines are often used to represent movement and liveliness to the signage.
Simplicity
Simple designs often leave a lasting impression and make it easy for your audience to remember your message Choose a minimalist design, an easy-to-read typeface and a subtle color palette.
Uniqueness
Why settle for stock designs and generic artwork when you can make your signage as unique as your business? Try to bring in an element of surprise and experiment with text, colors or shading to create a magical effect. It is surprising to note that even a simple sign design with unique elements can easily make heads turn. A creative designer will help you turn your ideas into distinctive forms
Custom Shape
Unique shapes get easy attention of anyone who sees it. Think beyond the standard signs shapes like rectangular, square and round shapes. You see these almost everywhere! Choose unique signs to deliver the unexpected. Lighted sign cabinets or tear drop signage are some of the many designs that can be considered.
You know your audience and the message that will turn them on. So, your task of customizing signs is half done. Browse our complete line of indoor and outdoor sign solutions, custom vehicle wraps, custom trade show displays and more.
