How To Make The Most Of Small Business Saturday
Small business Saturday, the American shopping holiday that falls between Black Friday and Cyber Monday is on November 28th this year. Small business Saturday dates back to 2010 when it was founded by American Express as a day to celebrate local businesses.
This day assumes greater significance in the light of the following revelations
- Every time someone shops at an independent retailer, 80% of every dollar that he spends goes back to the local community
- Local business deals generate 3.5 times more wealth for the local economy
- A dollar spent at a local retailer is typically spent six to 15 times before it leaves the community
Small businesses around the country are bracing themselves up to be in the limelight on this day that falls on the Saturday after US Thanksgiving during one of the busiest shopping periods of the year. So, if you are a small business owner, here are a few smart tips for you to make the most of this day.
Spread awareness
The shop-small movement has come a long way since its inception and in 2012 44% of the consumers were aware of this shopping holiday. Spreading awareness in the community and social media will generate more interest among your customers and make this day popular among the general public.
Cost matters
Small businesses cannot afford to drop their prices on promotional items to give the big time players a run for their money. So, compete not on the price but on the shopping experience that you offer. Interesting contests, games, combo offers or discount deals will all make attractive frills to pack a punch to the Small business Saturday deals. For instance if you run a Coffee shop, you can think of setting up sipping stations that serve different flavors of coffee or hot cocoa. Let this interesting shopping experience bring in new customers.
Partnership deals
Small Business Saturday is a perfect time to co-market with other like-minded businesses to reach out to a greater audience. Marketers in related business niches can hold their hands to enhance their market penetration. For instance a florist can partner with a wedding planner to get your brand displayed in front of new customers.
Celebrate
Small Business Saturday may not necessarily be a small or nondescript affair. Make it a big celebration and fun for the shoppers. Drum up support for the day and organize community events and countdown calendars to add up to the excitement of this shopping day. Encourage people to shop at your business by offering attractive incentives, fun milieu and above all a unique shopping experience.
Decorate your stores with attractive balloons and banners and announce the arrival of the big day in style. Hand out products imprinted with your logo and message and share special offers and small gifts to let your customers know that how special they are to your business.
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