How to exploit the popularity of custom water bottles for brand promotion?
People are trying a lot of things to promote their brands today. Impressive and unique ideas get good responses from the customers whereas bland ideas stay unnoticed most of the time. In order to stay unique you have to do something others are not even thinking about doing. Well, it is not something very difficult as you might think. By using custom products you can achieve good customer impression. People follow those brands which are giving them promotional gifts. Being one of the most frequently used products by all kinds of people water bottles make a very good promotional item.
To make the most of these products businesses should have a precise plan to execute their promotions. Custom water bottles are wonderful in creating a connection between you and your customers. When thinking about these products you might not feel that these are as good as any other items in the list but the story is different. The point is users will access these bottles many times a day and they see your brand logo each time they take a sip. Each view is good enough to drive a sale. A well placed and attractive brand logo in a custom product can sometimes do better than a big hoarding placed outdoor.
Here is some information that will help you to exploit these promotional water bottles in the most promising manner. Keep these handy tips in mind next time when you are planning a brand promotion campaign.
Understand the way these products work
The key to success in these brand promotion processes is in understanding the way these products work. The more the customer uses these bottles the better value your brand get. To encourage the customers to use it often you need to ensure that the product is useful and convenient. Outdoor events are best occasions to distribute these products among the users. If their first experience with these bottles are pleasing then the chances for them to take it home and somewhere else is more. Nowadays these products are available in different shapes, size and with a wide variety of accessories.
Set your goals
Before creating ideas for distributing these water bottles set specific goals for your promotion. When you have a very clear goal, it will be easy for you to make plan according to that. Usually the goals set by brand promoters are to handover these promotional products to the user and make them use it. You might have seen a lot of such items left in the ground after events. This happens when customers find the products completely useless. You can avoid this by picking the product after a brief research.
In the case of water bottles try different options like poly-saver twist bottles, easy grip bottles, Aluminum/plastic bottles and Gripper bottles with straw. Each of these has different uses and characteristics and thus they will be liked by specific users.
Measure the outcome
Another important thing is to measure the outcomes of these kinds of promotions. You have to consider any extra leads, customer enquiries your brand is getting or even increased sales. This helps to improve the promotions next time.
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