How To Employ Custom Products Effectively In Promoting Your Business

Posted by ProImprint
Posted on May 31, 2016

Promotional products have been around since the 1800s when Jasper Meek, a printer in Coshocton, Ohio tied up with a local shoe store owner to print custom bags with the name of a local shoe store. One of the oldest forms of marketing and branding, custom gifts are used effectively even in this digital age. Custom gifts are not just for tradeshows or conventions but can be used anytime anywhere for branding anytime.

Research studies have proven that promotional products are the best and the most cost effective ways to reach out to your customers. The power of promotional products in getting your brand message out is undisputed.

Here are 4 reasons why you should always include promotional gifts in your marketing mix.

Custom products are less expensive than the conventional types of advertising including radio spots, TV and print
79% of recipients said that they prefer to do business with organizations that handed out custom gifts for them.
66% of recipients could recollect the brand of the business that gifted than a logo item.
While 60% of recipients felt that promotional gifts evoked a positive impression about the company in them.

How to choose custom gifts
Everyone loves freebies and branded goods. But how to find custom gifts that your recipients will surely love and are something popular from a deluge of gift ideas?

Here are the three tips to choose a promotional product that will never fail to work for your brand.

Choose promotional items that are useful for the recipients
Make sure to choose promotional items that your recipients will continue to use on a daily basis and hold on to it for a very long time. Your brand imprinted on such promotional gifts will remain in front of the eyes of your recipients for a very long time. Some of the logo items that can be considered include pens, notebooks, T shirts, ceramic mugs, powerbanks and more.

An effective custom gift should complement your brand
Make sure that the custom gifts you choose complement your brand and the promotional theme. Often marketers focus too much on the budget that they end up with a handful of gifts that may not be relevant to your brand. Just because you spend a lot on sourcing promotional gifts does not mean that these could be effective. Before considering customary logo items that might get used often by your recipients, consider whether these items are relevant to your brand or remind the recipients about your products or services? That should be the key factor to consider while buying promotional items.

Promotional Products Must Represent your Company Well
Business owners often choose budget friendly gift items to cut their promotional costs. However by picking up a tacky gift, your brand image will be compromised very badly. Recipients will prefer to get quality gifts and any cheap quality promotional items will do more harm than good for your message.

So, bear these golden tips in mind and choose logo gifts that go well with your promotional campaigns. ProImprint has it all and more for you!