How To Drive Up Booth Traffic In Your Upcoming Tradeshows

Trade shows have always been traditional marketing strategies used by companies to showcase their latest products and to enhance their business network with other companies and clients. In the U.S, trade shows still remain one of the most profitable business-to-business (B2B) media strategies and it generates billions of dollars every year mostly by registrations. (12.6 billion U.S. dollars in revenue in 2015)

Did you know?

• 82% of trade show visitors are directly involved in making purchase decisions and they are likely to buy the exhibited products or services within 12 months after attending the tradeshow.
• About 80 percent of visitors decided to make a purchase because they saw a demonstration and liked it or sampled.
• 57 percent stated that tradeshows offered a better understanding of the product, which influenced their purchase decision.

Tradeshows have a high sales potential as it draws massive crowds thereby ensuring a wonderful opportunity for marketers to showcase their products and to reach out to a large audience. Apart from the revenue generated by way of registrations, tradeshows will make a handy platform that brings together businesses and potential buyers.

Businesses set up tradeshow booths to get repeat business, make new leads and to increase their brand popularity or announce new products and offers among other reasons. Booths strive to attract more people on to their table to stir up interest and to engage them with their brand. Everyone loves freebies and these have an addictive charm that nobody can resist. Tradeshow attendees will have to work out their budget properly to make sure that they do not go overboard.

Make sure to hand out custom gifts only for attendees who may seem interested in your products as most attendees visit tradeshows to grab some free giftswith no serious intention of getting involved with your brand. Businesses should try to strike up a conversation by asking questions and their purchase habits before handing out gifts. You can even hold surprise contests, raffles or quiz sessions to make people stick longer in your tradeshow and to strike up a conversation.

Another smart way to incorporate giveaways is to choose gifts that match the theme of your booth. If you are planning a summer promotional theme, you can think of custom gifts like sunglasses, visors, water bottles or sunscreen among others. Personalize these with your brand and message and hand these out to people who fill out entry forms, which will give you precious leads to follow up post tradeshow. The whole theme that gels well will build brand recognition and get the attendees fired up.

Another lesser-known way to use custom gifts is as pre-event invites. Announce special deal for the regular attendees in your customer list and build up a buzz and an ensured crowd before even the show gets underway. Choose small gifts like pens or magnets as reminders of your tradeshow booth to make sure that they drop in. These small gifts will make them feel really well appreciated that will encourage them to support you in return.

Choose the right custom gift and the best way to get it distributed to see how these powerful marketing tools will bring in a lot of leads in the days ahead.

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