How To Choose The Right Color Choices For Promo Products
Studies show that a staggering 93% of consumers use visual appearance and colors as decisive factors while shopping for products. People not just look at the price tag but an attractive product package too while they make their purchase decisions.
Items that are visually appealing will have a positive effect on your customers. So, while planning your promotional gift list too, you should consider colors and attractive designs as major factors. Colors that represent your brand and appeals to your customers’ sensibilities will be a good option.
Promotional products are potent brand builders and to make these more effective, choose these smart customization tips. Why colors are important while choosing promotional gifts? Here are a few key reasons that you should keep in mind.
- Target Audience
Keep in mind, who your target audience is, while choosing promotional gifts that are visually appealing. Gifts and colors that appeal to some might fail to create an impact in others. Each color conveys different emotions and messages within different demographics. As a general rule, vibrant and bold colors often appeal more to a younger audience, while the aged consumers like subdued colors. So, if you have been planning a neon colored ceramic mug for your forthcoming tradeshow, take a while to think whether a stainless steel mug will be a better option if you have a mixed age audience. - Corporate Identity
Choosing colors that match your corporate identity will create a long standing impact in the minds of your customers. By incorporating corporate colors in your promotional gifts, you will be encouraging your patrons to remember your brand and corporate color schemes easily. You can even choose multiple colors that complement each other to grab their attention easily. - Your Competitors
It will be a smart idea to keep a close watch on the color schemes of your competitors. To stand out in the crowd, it is recommended to choose colors that are different. Stay true to your corporate identity and be memorable to your clients to leave your message on the top of their minds.
Everyone loves freebies and when they get something really colorful and visually appealing, your brand will be remembered for long by them. In mass events like tradeshows, it is the colors and the outward appearance of the gifts that tempts people to your booths. So, if you have been planning something special during the forthcoming holiday promotions, choose colorful and attractive gifts that stay true to the festive mood around. Colorful gifts will make your logo part of their daily lives and help them remember your message always.
ProImprint has a range of promotional gifts for all types of price rates and themes. Choose the ones that fit your corporate color schemes and leave a lasting color streak in the minds of your customers.
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