How To Choose Promotional Products That Stimulate The Senses Of Your Recipients

Posted by ProImprint
Posted on January 10, 2018

Often businesses settle for promotional products to keep their brand in front of their target audience for a very long time. However, often they pick up custom gifts without sparing much thought at the trends or the needs of their audience, making their gift selection an impulsive process. For instance whenever marketers think of tradeshow handouts, they think about pens, totes or notepads instinctively though there are countless other custom gifts in all possible themes and price rates.

Lack of creativity in choosing gifts can make your marketing stale and tasteless. People may get bored of the whole exercise if your gifts continue to be the same year after year and the element of excitement gets lost from your promotions. Custom gifts that you choose should make your brand stand apart from the competitors. To break free from this cyclic pattern, businesses can condition their mind to choose gifts that are a wee bit different. Spare a thought at finding gifts that will connect your clients on an emotional plane and ensure a handsome return on your investment.

The science behind custom gifts

Gifts that stimulate the senses of your recipients such as smell, taste and hearing will make effective custom gifts. The more the involvement of their senses better will be the efficacy of your promotions. Think out of the box to find an effective way to deliver your message through fun and inspiring ways like contests, games and more. The best way to get started will be by analyzing your buying habits for promotional products. If you think you are stuck with a stagnant trend, it is time for you to change for the better.

A few smart tips:

Stay on top of the trends: Make sure to include trending gifts into the marketing mix and break the temptation of using customary gifts like totes and pens during all your promotional events. Tech gifts will make a fabulous choice as people rely on digital communication in today’s world and anything that comes handy in making their communications easy and hassles free will get thumbs up. For instance powerbanks or auto chargers will all make a great choice as everyone needs these logo items to keep their phones and tablets up and kicking.

Engage your audience with your brand: In big events like tradeshows, make sure to create a fun mood for the audience to inspire them to spend more time in your booth and get into a friendly dialogue with your brand. Raffle gifts, quiz contests and fun events are some smart options to get the audience spend more time at your booth.

Mailer gifts: Businesses can reach out to new leads through end of the year mailer campaigns. Small and light weight custom gifts like keychains or pens will all make great handouts for this. Include a discount coupon with extended validity to get your audience back to your stores often.

Choose gifts that complement your business: Shaped gifts are excellent options to leave a lasting impression in the minds of your audience. For instance a house shaped keychain or a tool kit will make your recipients instinctively remember about your realtor business while heart shaped chocolates or stress relievers will make excellent promotional gifts to promote heart care centers or valentine gift stores. Shapes get registered easily than texts and that is what makes these logo gifts effective.