How to Choose Perfect Election Merchandise to Reach Out To the Voters
An election campaign is no different than a branding campaign at least in some aspects. Just like the customers need to know the brand you are selling before they decide to buy, the voters may analyze the profile of the candidates before casting their votes. To woo the voters and to enhance their goodwill, candidates come up with inspiring promotional ideas like gifts, flyers and more.
Candidates look for budget friendly promotional ways to spread their message and candidature and that is where logo gifts come into the bigger picture. Fund raising items will help you collect donations and get your supporters spread your message.
Reaching out to the younger voters
The 2016 elections will be dominated by a younger electorate unlike in the previous years. So, make sure to choose promotional gifts that will appeal to the younger generation and spare a thought at the items that they use in their daily life. From bumper stickers to campaign buttons, hand fans and more, there is a long list of promotional items that can be considered. Candidates also go for unique gift ideas that highlight their cause. For instance the campaign stores of Carly Fiorina’s have a range of dog shirts to target the conservative dog lovers. Freebies never fail to create impressions for your emblem. When the promotional gifts that you hand out are interesting and inspiring, the voters will use it and set off conversations.
Be original
The ongoing trend suggests that candidates have been choosing gift items that give the voters a clear idea of the personality and the background of the candidates. While Ted Cruz and Rand Paul opt for Constitution themed merchandise, Ben Carson’s gift items like T shirts with catchy slogans that read “I’ve got a fever, and the only cure is more Carson” clearly shows his medical background. String up peppy messages and spicy slogans to make your promotional merchandise stand out.
Practical gifts fare well
Promotional gifts that are practical and can be used in everyone’s daily lives will enjoy a long shelf life. Imprint them with your emblem and peppy or quirky slogans to make it last longer in their minds. Fun items go viral easily as everyone will love to sport these items and give your message a wide angle display.
Choose multiple products to leave a lasting impression
Choose multiple products as your promotional gifts and imprint clever messages that go well with these items. This will lure your electorate to buy multiple items and put your message on display. The power of clear messaging is well displayed in the campaigns of Marco Rubio who came up with the idea of embroidered polo shirts with the sales message “Get your Marco Polo” , which makes it stand out among the gift items.
Being funny and showing off the sense of humor often cuts ice with the audience better. Show off the lighter side of your profile by handing out innovative and fun gift ideas that will never fail to work for your message.
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