How To Avoid Common Mistakes While Ordering Promo Products

Posted by ProImprint
Posted on September 30, 2016

Promotional products make a key ingredient in the marketing mix for any business as these will create a buzz for your brand and will keep your message in front of your target audience for a very long time.

However, to ensure the best results, you should think about a few factors while ordering custom products. Here are some of the common mistakes that business owners make while ordering custom products.

Overlooking Audience choices
Before choosing logo items, spare a thought at your recipients likes and choices. Think about their likes, about the items that would interest them and about their preferences. Rather than choosing items that you like, pick up custom items that your audience might find interesting. Studies show that most recipients prefer functional items like bags, T shirts, pens and other similar items rather than novelty items.

Forgetting the Purpose of gifts
While ordering logo items, you should think about your objective. Consider whether you plan to use it as referral gifts, promotional hand outs or employee gifts and buy accordingly.

Over stepping the Budget
Make sure to choose logo items that fit into your budget as there are countless quality products to fit every budget. Bulk orders carry the best deals. So, rather than making multiple orders, you can settle for just a large order to grab the best rates.

Miscalculating the Quantity
There are minimum quantities for most promotional products, which will give you a clear idea of what you will have in your hands. However, if you are planning mass events like tradeshows, it is recommended to order a few extras to cater to any unexpected audience. The best part is that most logo items are long lasting and can be stored for your forthcoming promotional events to save time and effort.

Choosing gifts that do not complement your theme
Make sure that the logo item that you choose represent your company. Choose gifts that gel with the theme of the event. Logo items are available in countless models including fun items, classic, professional and creative items. You can even make seasons your marketing theme. For instance you can consider back to school themes or fall theme for your forthcoming promotions. Custom items like Promotional sweat shirts, jackets, beanies, backpacks and thermos are all great choices to consider.

Customizing it inappropriately
It is important for you to have a clear idea on how your custom products will look like after personalization. Choose the artwork and imprint options accordingly to ensure the best results. Choose corporate colors and concise text information for the maximum impact.

If you are not sure how to go about it, you can call us at ProImprint and our friendly product experts will help you get started right away.