How Small Businesses Can Plan a Successful Reopening – Top Tips

Small businesses have been heavily impacted with the pandemic that has changed the way they do business. However, SMBs that could adapt quick to the changes are back on their feet and ready to open and restart their businesses.

Here are some tips for a successful reopening.

Safety comes first

There has been a drastic change in the customer expectations in the wake of the pandemic. Reports show that 55% of consumers want small businesses to prioritize their safety.  Setting up sanitizing stations and handing out complimentary face masks and sanitizers is a thoughtful gesture that your customers will take note of.

Businesses can also ensure social distancing in their stores with PPE floor decals and stickers. The safety  measures adopted by businesses could be the biggest driving force of footfalls in the coming days.

Digital presence counts

Majority of millennials that makes the largest consumer segment are more likely to support small businesses with a digital presence. So make sure that your website enjoys a formidable web presence and has an easy layout that your audience will find easy to use.

Here are some tips for small businesses in various business verticals like retail and manufacturing to navigate in the new normal world and prioritize customer experiences during this time.

Reaching out to customers

Businesses may have to meet their customers where they are because personal interactions are minimal. Ensure the convenience of online shopping and takeaways for your customers while offering the convenience of  remote working for your employees. The main objective of small businesses should be to keep their businesses running while keeping their team safe from the pandemic.

Drawing  Customers Close While Staying Safe

Safety remains the top priority of all businesses. From offering a delightful virtual shopping experience  to providing regular updates on their reopening plans, businesses could draw their customers closer even when they are away!

Fresh store décor, flower arrangements or music to greet the customers are some of the many options that can be considered. It will make  your customers feel well appreciated and above all reassured to shop with you.  Customers will never fail to take note of the health check stations at the reception area. It will highlight the fact that you are concerned about the welfare and safety of your prospects as much as their shopping needs!

New opportunities Through Uncertainty

SMB owners have been thinking of new business models that are more relevant in the post pandemic world.  While diversifying their product inventory, face masks and hand sanitizers were the top most popular items that were considered by most businesses.

Reusable masks with fashion prints, holiday motifs and cheerful colors make a great choice for holiday events and promotions. Your recipients will find it a perfect accessory that can be paired up with their holiday fashions. Leave your message or artwork on it to add a personal touch to these personal care items.

Businesses that responded to the new challenge and be innovative at the same time  came out successful. Digital communication tools like podcasts and facetime made it easier for your employees to reach out to your stores and hold live conversations with your experts.

Evolving to cater to the new normal

The key to success for businesses has indeed been the agility and ability to listen to customer needs and come up with business models to meet the demand. Being innovative is the best way to stay popular among your audience and stay ahead in this difficult time.