How Promotional Items Drive Sales and Make New Leads

Promotional products have been a subtle and thoughtful way for marketers to stay connected with their audience. It all depends on how smart the marketers are in choosing the most appropriate gifts items for their marketing mix. Be it office desk accessories like clips and notepads or everyday items like drinkware and apparels, there are a lot of options to choose from.

Promotional products generate awareness and engage the audience with your brands and lead to actual sales. Logo items that are well retained will go a long way in creating new business leads and referrals as well. To make your custom products stand out you have to customize it in an interesting and unique manner. Think of imprinting a call to action or a special offer along with the customary contact details and brand.

ProImprint has some smart ideas up our sleeves that will make your custom gifts drive more transactions and work for your brand.

A coupon code: How about imprinting a coupon/bar code on daily use items like powerbanks or USB flash drives. These will encourage the recipients to carry it wherever they go while your brand enjoys consistent exposure. You can even add products details and information on to these storage devices to get your audience engaged with your brand.

Unique designs: Technology items like earbuds or powerbanks are everywhere. If you thought your recipients may not need another one, you could be in for a surprise. People love to acquire gadgets with trendy designs and better features. Imprint special deals or coupon codes to get them to use these logo items more and to keep them reminded about your stores.

Casual theme: Planning to be a bit casual in your promotions? Do not look beyond the ever popular choice of T-shirts with special offer? Choose vibrant colors and cool designs to make it something that your recipients will love to wear. An offer will surely bring back leads and more business. How about fun contests or special offers involving T-shirts? Imprint these logo apparels with word building games. Everytime a group of recipients who managed to build a word show up at your stores they will get a special deal. You can even imprint slogans like “the day of the week T-shirt” and people who turn up on a certain day of the week gets a special deal.

Options are all yours. Just put on your thinking caps to come up with innovative and interesting ways to keep the audience engaged with your brand. If you think you are not making much headway, you can call us at ProImprint for tips and ideas.

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