How Promotional Items Can Spread Awareness To social Causes
Brands that are linked to social causes will enjoy a higher goodwill. Reports suggest that an overwhelming 71% of consumers patronize a brand if linked to a noble cause. Many business organizations support causes and charities and participate in fund raising events to spread awareness about social causes.
Promotional products are not just great to share your business message but corporate values to your target audience. This will help businesses to get new customers and to make the existing customers happy.
How to choose promotional products
The promotional products that you wish to employ will greatly depend on the cause as well the marketing tactics.
Health awareness
Businesses can highlight their social commitment by getting involved in with health related causes. Be it cancer awareness events, autism prevention events and more, there are countless days and events, where marketers can put their brand into. Organize health runs, marathons and community events to raise awareness. You can even plan fund raising events where popular custom gifts like T shirts, pens or ceramic mugs can be employed to raise funds for the ailing patients.
Here are some of the thoughtful ways to use these promotional products to support social causes
Sale: You can sell logo items in your store and donate the amount towards the cause. Popular and trending items like headphones or powerbanks will all make perfect options to consider.
Customer donation: Encourage your high value customers to donate funds to help your cause. The donors can be thanked by handing out small tokens of appreciation like lapel pins or pens imprinted with a thoughtful message and slogan. Everytime they see these logo items, they will be reminded of not just your brand but your social commitment as well.
Community events: By participating in these cause-related events in your community you can increase your social network by getting connected with like minded members in your community. Custom water bottles, T shirts, totes are all great gift ideas to show your businesses commitment to the cause.
Donate: Hand out logo items to hospitals or voluntary organizations. Some of the gift ideas that can be considered include blankets, hand sanitizers or plush toys among others. This will give your social cause a wide angle display.
Hugely popular among all types of customers, these custom products will not just display your brand but your social commitment as well. Choose from a range of custom gifts in all possible themes from ProImprint and unveil the social commitment of your brand in style.
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