How Marketers Can Drive Up Their Sales On Black Friday- A Few Smart Tips
This year, Black Friday sales is expected to surpass most sales records from the past years. For business owners it makes a perfect time to get ready for the big sales that Black Friday brings with it on November 29th this year. So, we have some smart tips that will make you Black Friday ready easily. Make sure to engage your customers with your brand and spread your promotional offers among your audience with these tips.
Spread the word: Build up a buzz about your Black Friday sales by sharing the deals and offers that you have for the big day. Join the conversation with your customers and answer their queries online to spread the word in a subtle and fun manner. A mailer campaign will be another brilliant idea to get the word out. Small token gifts like pens, wall calendars or magnets imprinted with Black Friday sales details can be dispatched a few weeks before the sales to remind the customers to shop at your stores.
Offer referral incentives: Get your employees excited about Black Friday sales by offering incentives for referring customers. This will not just increase the footfalls of your stores but will make them feel well appreciated and happy.
Power up your website: Is your website ready to take on the Black Friday traffic. Highlight the deals, add colorful pages, gift sections and top sellers in separate sections that will help the customers choose the best deals. Make sure that the website is fast and ensures easy navigation for the shoppers who are in a hurry to lap up the best deals. A slow website is something that you cannot afford to have to take on the Black Friday sales frenzy on its head.
Set off a surprise Black Friday Campaign: A last minute surprise offer or a discount deal will all make your promotions stand out from the rest. Be clever to list out a few sound reasons for the customers to shop at your stores. Offer the best deals and fun shopping experience that will draw maximum customers.
Stock up the best gift items: For the shoppers who barge into the stores for their Black Friday campaign will surely be pleased to go home with some free gifts as well. Choose promotional gifts that are fun and fashionable alike. Some of the gift items to consider include logo imprinted T shirts, metal tumblers, technology items, tote bags and the like. Imprint your logo and message on these and every time your recipients use these items, they will be reminded of their fabulous shopping experience and will be happy to come back for more.
Follow up the leads: Black Friday not just brings in sales but also create a lot of warm leads. So, make sure to follow the newly created leads by answering customers’ queries and following up on the offers and customer service. This will ensure a better brand recall and brand loyalty for a longer time even after the Black Friday deals gets over.
Black Friday is just one day, but how far you succeed in driving up the brand popularity in the days ahead is what makes or breaks any promotional deal. So, make sure to shop for the best promotional gifts to make the most of the Black Friday sales.
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