How Images Can Make Your Branding Story Catchy
The best promotional campaign is the one with the least marketing overtones! Be it a fun contest, a marketing story or a subtle presentation, you can experiment countless innovative ways to subtly promote your brand without being intrusive. How to tell a marketing story to your audience and make sure that they enjoy it? Successful marketers make great story telling experts as well. In a marketplace deluded with piles of marketing content, infographics and visual images, content with interesting images will get more page engagements.
Images are effective yet interesting way to tell your branding story that text alone cannot do. The following fact and figures will prove how images can enhance your marketing story.
Fact#1
Images will infuse liveliness to your brand and will complement your promotional content. Images are self explanatory that do not require a back story. Snapshots give a human face and an interesting identity to your brand and will make an engaging topic of discussion among your audience.
Fact #2
60% of consumers are likely to click on a business seeing the images that appear in search results. So, labeling the images with the appropriate keyword will be a great way to grab the attention of the users. Images are the best options to express your ideas creatively as these can get your message out cutting through tons of information. Images are expressive and creative ways to engage your audience with your business message and to enable the users to learn about your brand.
Fact #3
85% of the internet audience in America watches videos online. Males spend 40% more time watching videos than females and those in the age group of 25-34 make the most that watches online videos. Perfectly designed images will grab the attention of the users readily and will drive up the engagement of the consumers with your brand. A well crafted image will retain the interest of the customer for a longer while and create more positive leads and sales.
Fact #4
Visuals make up to a staggering 90% of information transmitted to the brain as images are processed 60,000 times faster by the brain than text!
Fact#5
Interesting images will increase the likes and followers of your business online and will keep your brand in online discussion platforms.
Now that the holiday promotional season is on for most marketers, it will be a perfect time to indulge in a story telling marketing campaign with the right smattering of attractive images and snapshots. Be it the promotional gifts scheme, the attractive deals or the coupons, the best way to grab the attention of your customers will be some clever snap shots and snazzy taglines. Go for it!
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