How Custom products make the ultimate Marketing Sense

Posted by ProImprint
Posted on November 1, 2018

Let’s be frank about it! Promotional products are everywhere. At the beach or gym you see people wearing logo T shirts, you will be using a promotional pen to sign a document or an imprinted tumbler for your morning coffee. The list is virtually endless. Every time you see a promotional product, it leaves a brand impression. The long life span of these products coupled with the possibility of changing multiple hands is just part of what makes promotional products powerful marketing items.

From bags to beach balls , pens and water bottles, personalized giveaways are offered in a range of models and price points that make them incredibly powerful promotional products. Custom products enjoy a better retention and ensure a higher brand recall than other traditional marketing avenues.

Only 27 percent of people recall banner ads.
TV and print ads have a recall of 53.5 percent.
Promo products hit the first place with a brand recall rate of 76.1 percent.

Promotional products have a longer shelf life than customary advertisements, which makes them a better value for your money investment. Everyone likes freebies and these promotional products will also enhance the goodwill along with every impression. Promotional product industry is a high growth segment that rakes in billions of dollars each year simply because promotional products work!

Promotional Marketing – Facts and Figures

Promotional products can be used in countless situations with ease. Be it to build brand awareness, create brand loyalists or turn leads into orders, custom products never fail.

73 percent of people say they use promotional products at least once a week.
2 percent of customers use a custom item every day.
Promotional items will boost your image. 52 percent of people became customers after getting a promo product.
3 percent of participants developed a positive impression at brands that passed out promo gifts.

Promotional Products Set Off Word Of Mouth Publicity As Well

Promotional products not just create immediate advertising opportunity but will give you referral business and make new leads easily. Customers who get a promotional product are 14 percent more likely to offer referrals. The big plus is that custom products will keep the marketing campaign alive for a longer time by keeping your brand and message right in front of the target audience. On an average, custom products enjoy retention for a minimum of six months.

From trending tech products to the ever green items like T shirts, totes or pens, custom products are available in limitless choices. These practical items that people use on a daily basis will make consistent impressions and it is this long term advertising effects of custom products that makes it a great choice.