How Custom Gifts Will Make Your Audience Remember You- Two Years Later
- Posted by ProImprint
- Posted on September 16, 2020
Reports have shed light on the incredible longevity of promotional gifts and the long term branding these can ensure when these are handed out to the right business contacts. Over 82% of people who received a promotional gift were able to remember the name of the company from which it was received even after 2 years!
It proves beyond doubt that appropriately branded custom gifts are the best way to ensure that your marketing message is well received. Custom gifts being tangible and popular can easily outsmart any other type of marketing communication and create a long term communication channel between your brand and audience.
Often promotional activities fail to deliver the expected return on investment, which can have a large impact especially among small and medium organizations. Most conventional promotional strategies like billboards or flyers have a very low shelf life and may not be effective in keeping your message in plain sight of your audience for a long time.
If you want your customers remember your marketing messages a few years down the track, you have to include custom gifts in your promotional campaign. These handouts will not just keep your brand well displayed but keep them engaged with your latest communication two years after your initial contact. Allocating your marketing budget for promotional products is a smart way to stay in news!
As long as the products you offer are popular,continue to circulate and pique interest of your audience, your business goal is attained. TV ads may seem glamorous and exciting, but the low returns on investment might make it less feasible.
So, if you want more value for your money and long term brand promotions, popular custom products will make a great choice. Choose from a wide range of products that would work for you and enhance brand visibility.
Studies show that 91% of recipients have atleast one promotional item in their kitchen. So, if your business niche can be aligned to kitchenware items like storage containers, oven mitts, measuring spoons or BBQ items, it will make a great way to get your brand noticed.
Some of the all time popular promotional items like T shirts, drinkware and pens make safe investments for all types of businesses. Available in a wide range of models and color choices, these logo items will make branding easier as never before. Probably the biggest advantage of promo gifts is that these will continue to make consistent impressions at one time investment and one time effort!
For all your promotional product needs, explore our collection and choose a product that will make a lasting brand reminder for your organization.
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