How Clever Logo Placement Can Go A Long Way In Making Your Branding A Success?
Promotional gifts have become one of the strongest tools in the marketing arsenal of promoters. However, appropriate customization and brand placement is what makes a custom gift effective. The basic idea of custom gifts will be to get the word out about your business and to sneak in your brand subtly.
A brand’s logo placement plays an important role in any promotional marketing campaign. Here are some smart tips that will help you in placing your brand effectively.
Visibility
Your logo should be prominently displayed for all to see; however make sure that the aesthetic beauty of the product is not compromised. Choose a brand imprint location that makes sense so that your recipients won’t end up looking like a walking billboard of your brand.
Promotional gifts like calendars and portfolios are comparatively easy to customize as your brand can be placed anywhere on the page without hampering the beauty of the product. Ensure that the brand information is positioned in such a way that it will deliver maximum exposure.
Make your gifts effective business cards
Place your logo on items that will serve as alternative business cards. For instance small promotional items like custom flash drives or powerbanks make a powerful promotional giveaway item as these are something that everyone needs in their daily lives. Every time your recipients use these, your logo will be prominently displayed to everyone around.
Quality is important
Choose superior quality gifts that are popular and trending; Stress balls, fidget spinners or season specific gift items will make perfect choices. Try not to compromise on quality as only well retained gifts can ensure the maximum return on investment. Choose fun and functional gift items to spread brand awareness and make your branding popular.
Wearable gifts are all time favorites
Wearables like custom T shirts or sunglasses have always been popular choices among marketers. However, while branding these items make sure to place your logo in an obtrusive manner as nobody will like to wear a sunglass or a T shirt that looks like an advertisement banner. You can tastefully place your logo or artwork on the frames or in a corner to ensure the best results.
Sensible and smart logo placement will make your audience fall in love with your brand naturally. Put on your creative caps to find novel ways to customize your logo items and enjoy the benefits that these ensure!
Do you have any other interesting tips on logo placement to share with us? We would love to hear from you; share your thoughts at the comments section.
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