How Building Brand Awareness Can Ensure Sales For Marketers

Businesses get 14.43% of their total sales volume through promoting brand awareness and brand loyalty as per the research documents of PPAI for the year 2014. Marketers strive to boost their brand by using various promotional techniques like business gifts, safety education, tradeshows and employee service awards among others.

To keep your business ahead in a competitive market and to impress your target audience you have to ensure instant brand recognition. There are many creative ways to build brand awareness and earn the loyalty of your customers.

Here are some tips

Identify Your Audience
Get started by identifying your audience to segment your products and services appropriately. Not all your products may appeal to all your customers. So, make sure to accurately identify the target customers who like each category of products and give them what is relevant.

Successful brands will strive to understand the tastes and needs of their audience and reach out to them through relevant content and products. This small step will go a long way in getting connected to the core audience and enhancing the brand awareness.

Keep a tab on the customers who visit your website, buy your product, and retain your services. This will help you to plan your promotions accordingly to build your brand.

Free gifts
Everyone loves freebies. Imprint your logo and message on some popular gift items like apparels, mugs, Frisbees or hand sanitizers. Every time your recipients use these, your message will leave a lasting impression in their minds.

Social Media Contests
Let’s be frank about it! People love contests of all types as they always have a chance to win something. Engage your customers with your brand in a light hearted dialogue by asking them to submit a photo or idea that others can vote on. Offer incentives for contestants who share or like your page, which will increase the awareness of your brand in the long run.

Sponsor community events
Make your brand popular among everyone in the community by sponsoring local sports leagues, charity events, awareness campaigns or health runs. You can also celebrate your business milestones with tradeshows, fun fairs and activities for kids. This will create a buzz for your brand that nobody can overlook. Build up your network with business leaders and media sources to increase market penetration.

Create brand individuality
Give your brand an identity that will make you stand out from the competitors. Building a brand that will live on does not happen overnight as it involves a systematic process of building up the awareness of your business among your customers.

Trade shows and marketing campaigns
Trade shows attract massive crowds that throng to check out the latest trends , brands and shopping options. By offering attractive free gifts, you can get a sizeable crowd to your booth and let your brand strike a tryst with your target audience. Hand out practical yet cost effective gifts like magnets or ceramic mugs that people use daily in their daily lives to ensure consistent brand impressions.

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