Holiday Gift Trends 2019- Must read

Posted by ProImprint
Posted on November 15, 2019

The big fat holiday season is rolling in. During this gift season of the year, marketers scout for custom gifts that double up the shopping pleasure of their customers and clients. Wondering what to handout to your recipients to express thanks for their support?

Here are some holiday gift trends 2019 to watch out for!

About 57% of shoppers plan to buy apparels

Once again, apparel tops the holiday gift-giving list! About 57% of shoppers ( 3 in 5 shoppers) say they plan to buy clothes as a gift this season. So, marketers can take a cue from this trend and include custom apparels as their possible promotional items. Custom jackets, T shirts and even apparel accessories like beanies and bandannas will make smart choices. Budget friendly and incredibly fashionable, these logo items enjoy a high retention as well.

More than half of all consumers (51 percent) look for natural fibers like cotton-rich clothing gifts. Apparels are available in a range of solid colors and material choices like cotton. Make the best use of the massive imprint space of these logo items to place your brand and message and get spotted.

Now that you know what the shoppers are looking for, marketers can opt for these crowd pullers as their promotional items for their employees and clients as well.

52% people are likely to buy gift cards

52% people are likely to buy gift cards to convey their season’s greetings and show that they care. Even in this era of e-greetings and online wishes, greeting cards continue to be one of the best sellers if the stats are any indication. So, marketers planning a mailer campaign can consider handouts like custom Greeting Cards with Magnetic Calendar. It will give the dual advantage of a calendar plus a beautiful card for your recipients, while you get consistent brand impressions 24 x7 – win-win!

Make your holiday promotions extra sweet with these Greeting Cards with Lollipop Candy. These cards feature a lollipop along with the four color card printed on one side that makes it truly special. These budget friendly handouts will make a smart way for you to get your recipients talk about your brand.

48 percent may buy toys this year as holiday gifts

It is estimated that 48 percent of shoppers may buy toys as holiday gifts. It shows a steep rise from 39 percent in 2018. So, marketers can take a leaf out of this and include promotional toys as part of their holiday promotional mix. Delightful and crowd pleasing, toys are ideal for all age groups and demographics.

The incredible choices on offer will make it easy for you to pick up something nice and stay on budget. Choose from a range of custom plush toys in different shapes or opt for old fashioned rubber ducks or inflatable toys. Options are all yours when you choose custom toys as promotional items.

32 Percent are likely to buy electronics.

Recent surveys show that 32% of holiday shoppers may prefer electronics. Marketers too can stay in tune with this populist trend by making tech accessories like earbuds, charging pads, powerbanks or wireless speakers as their promotional swag. Highly useful and fashion forward, these logo items will make glaring billboards for your brand even beyond the holiday season.