Halloween Marketing – Tips And Trends

Halloween is celebrated on October 31st in America with costume parties, trick-or-treating, pumpkin masks, lanterns and much more. Halloween is not all about family and friends parties, community events and costume parties but it also presents a wonderful opportunity for the marketers to promote their logo and message.

Businesses that range from holiday planners to leisure companies and hotels are all getting ready to attract new customers and make the most of the holiday mood by offering freebies and deals. Halloween that falls before Christmas and New Year gives businesses a perfect opportunity to cash in on the fun mood and boost their sales.

Here are 3 tips to promote your brand among your customers in a fun and not the scary way as other Halloween events are likely to be!

Trick or Treat
Freebies and a trick or treat competition could be a fantastic custom gift idea this season. Offering a treat or a trick will make a fabulous conversation topic for your customers that will also serve your brand promotion. Halloween custom promotional product ideas include custom candy bars, Halloween bags, orange tote bags and much more. No matter whether you are promoting your school or your business, Halloween makes a perfect occasion to highlight your logo in a fun way. Custom flash lights or glow in the dark promotional items are also good options to consider.

Costume parties
During Halloween people love to dress up in spooky costumes and scare their friends. Why not encourage your customers to send in their snapshots in Halloween costumes and offer a prize to the best costume idea? This will make a subtle promotional idea to boost your logo as the snowballing effect of this promotional campaign will bring in more participants to you.

Think ahead
Halloween makes a perfect opportunity to begin your Christmas marketing strategy. Halloween is not just important festival in the country but also makes one of the biggest marketing holidays of the year.

Here are some themes that you can consider during Halloween promotions.

It is raining offers
If you are looking to promote your bar or nightclubs, plan a big party with promotional offers and incentives to get more customers in the door on Halloween night.

Treasure Hunt
Hide coupons for Halloween-themed promotional gifts in your clubs and whoever finds these will win prizes. Make sure to decorate the club in a haunted house theme with dim lights and fog makers, which will keep the customers in a flurry of activity to find the tokens. Loads of fun and frenzy, this event will match the Halloween festive spirit as well.

ProImprint has an impressive lineup of gifts that can be employed for a Halloween themed party. Hurry. Make sure that you are well on time. We have bulk orders, and free shopping offers as well so that you can treat all your customers with these simple yet thoughtful gifts that will make your logo part of their festivities.

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