Fourth Of July Marketing Ideas That never Fail

Independence Day is one of the biggest holidays in America. Reports show that over 216 million Americans will spend around $7 billion on the 4^th of July. It is a great time of the year when businesses both big and small can notch up their sales to an all-time high and enhance their brand popularity. Looking for some fresh ideas? Read on to find some great tips on Independence Day gifts that will help you to cash in on the celebration, summer fun and patriotic zeal of your clients and customers.

Make Your Customers’ Life Easier
Help your recipients to achieve their goals, solve problems or otherwise make their life easier. Choose useful handouts like BBQ sets , picnic mats, travel bags and more that come handy during road trips, parades and cook pout parties. By handing out useful gifts, your customers will develop a positive impression of your brand. You can make it more useful by imprinting summer care tips, recipes, games and more. The basic idea should simply be to engage your audience with your brand for a longer time.

Plan a targeted campaign

If you have a local community presence, planning a highly targeted campaign will make a smart way to go about it. Organize mailer campaigns, door hangers, community events and fairs to engage your brand with the local audience. At times it will be more effective than planning a massive and spread-out campaign.

 Join the celebration

4^th of July is all about fairs, fireworks and other joyous events. Join the party by participating in fairs and parties or sponsoring community events that your audience attends. Draw their attention with banners, brochures and freebies. Choose something interesting like patriotic themed caps, pens and other everyday items that are easy to store and distribute.

Enhance your brand visibility

Banners and flags are the best way to make heads turn and grab easy attention even in high traffic areas. Spread your message and get everyone involved in your themed promotional event. Sending mailers is another great way to make a buzz about your event.

Decorate your stores in Red white and blue

Deck up the stores in flag colored pennants and wall decorations to turn window shoppers into paying customers! Free candies or refreshments will tempt them to remain for a long while and indulge in impulse purchases. Do not forget stickers and tags in red, white and blue to promote your special deals. Get your crew attired in red, blue and white T-shirts to complete the theme.

No matter what your business niche is, these tips will boost your sales on the Fourth of July. Get started right away!

You may also like……

Sure Fire Marketing Ideas For 4th Of July Independence Day Promotions