Four Great Promotional Ideas For Chinese New Year

Chinese New Year is being celebrated in different countries across the world including the United States on 5th February. Businesses who wish to reach out to the Chinese audience that comprise of the largest group among Asians in the country will find these promotional ideas interesting. Lunar New Year is celebrated by taking out colorful parades, floats, dragon dances and more. Street fairs and Chinatown fun runs are the other important activities of the day. Though it is not a Federal holiday, Chinese New Year will see large holiday crowds in some areas, which makes it a perfect time for marketers to carry out a branding campaign.

The year 2018, which is observed as the year of the Chinese zodiac sign of dog falls on the 16th of February, which makes a great time to honor the heavenly deities and ancestors. The day also makes a perfect time for people to gather with friends and family for dinner and fun events.

Here are some great promotional ideas for Chinese New Year promotions.

Store Décor

The best way to make a buzz during the Chinese New Year would be to decorate the shop with red lanterns, trinkets and decorative items to usher in the festive spirit. Follow the red and white Chinese color scheme for the best impact.

Color Theme

Bring in the New Year theme alive with a lavish use of bright red color in your décor and custom gift items. According to the Chinese tradition, color red represents fortune and joy. Make sure to stock up red colored gift envelopes and packets customized with New Year messages and greetings for your customers. Chocolate coins will make a great gift idea to consider.

Mailer campaigns: You can even think of setting off a seasonal mailer campaign on this occasion to announce special deals and promotions. It will be a good idea to use bright red envelopes to match the theme and to grab easy attention. Including small gifts like the dog shaped stress relievers, pens or keychains in the mailers that complement the Chinese zodiac sign will be a great way to wrap up the campaign.

Web site makeover

Bring strokes of brilliant red into your website for a few days before and after the Chinese New Year day to build up a buzz and to drive up more footfalls into the stores. You can even organize quiz or photo contests on Chinese New Year theme for your recipients to enhance the engagement of the users.

Planning a marketing campaign in the theme of Chinese New Year will help you to enhance your customer base and to make new business leads in your target market. It will also highlight your social commitment and warmth towards all cultures that exist peacefully in this country.

At ProImprint we realize the significance of all events including Chinese New Year. Should you need more creative gift ideas, feel free to reach out to us.

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