Forecasts And Trends For 2018 Valentine’s Day Promotions

Posted by ProImprint
Posted on December 29, 2017

Valentine’s Day is only a few weeks away and marketers are scouting for the most popular Valentine Day gifts for their marketing mix. As always 2018 trends suggest that chocolates will be the most popular Valentine’s Day gift this year as well.

Chocolates

Chocolates have been the traditional Valentine’s Day gift among Americans. Typically an estimated 74% of Americans give chocolate or candy to their near and dear ones. The National Confectioners Association (NCA) research finds that 43% of Americans will buy chocolates for themselves. At 47% women tops the list. 42% men will buy chocolates as gifts while 55% of people aged younger than 30 will buy chocolates as Valentine’s Day gifts. National Confectioners Association, November 2017 sales shows that Seasonal Valentine chocolate worth $532.8 M were sold while non-chocolate

Valentine candy sales registered a sale of $147.6 M.

Here are some of the best selling chocolates that can be considered.

Picasso Gift Boxed 2 Oz Chocolate Bars: These chocolate bars that melt in mouth will make a great way to celebrate the love in the air. Personalize these chocolate gift boxes with your greetings, logo and message to make it a perfect gift for corporate parties, tradeshows and more.

Chocolate Coins with Full Color Decal: These delightful chocolate coins with full color decal will make a perfect Valentine day gift. These can be considered as store promotional gifts, tradeshow handouts and employee gifts. Chocolates make everyone happy and by handing out these logo items your brand popularity will go up manifold among your audience.

Renoir Gift Box with 3 Oz Chocolate Bars: It will make a perfect handout for Valentine’s Day celebrations. These smooth chocolate bars that melt in the mouth of the recipients will make a perfect custom gift.

1 Oz Venetian Chocolate Gift Box: These sumptuous chocolate bars will ensure a heady dose of happy hormones that will make the day for your recipients. Personalize these with your brand and message and see how these logo items will make a perfect handout for Valentine’s Day promotions.

Say it with flowers

Red roses are likely to be the most ordered flowers this year as well. Floral bouquets will make a great way to send across the Valentine’s Day wishes for most people.

Dining out

Another forecast is that most people will be dining out in restaurants to celebrate the love in the air. In Valentine’s Day 2017, more than 110 million Americans chose to dine at a restaurant, spending an estimated $8 billion. This year also the trend is likely to be similar, where most people will enjoy a romantic dinner at their favorite restaurants.

Can you think of more interesting ways for your business to celebrate Valentine’s Day? Share your tips at the comments section below.