Five Clever Tips To Use Up Surplus Promotional Gifts

Marketers often end up with a handful of surplus handouts after tradeshows or business fairs. The low turnout of recipients at the event or a high minimum order quantity could all lead to surplus stock of swag.

Most marketers may choose to retain it till the next business events However, it might not be a sensible choice if you don’t have any impending tradeshow or business event any time soon. So, let not the stacks of custom gift boxes add up to the clutter of your organization when you should be busy with the spring cleaning exercise

Here are a few smart tips to plough back these surplus logo items into your marketing mix.

As thank you gifts
You might have envisaged it as a promotional item alright but there is no harm in employing these surplus custom gifts as a thank you gift to your existing customers or even to calm an agitated and picky customer. Why not add a hand written gift card along to add a personal touch and see how these simple gestures can make a huge difference in the brand perception of your customers.

As loyalty tokens
Put on your thinking caps to find a smart idea to get your customers well engaged with your brand or to bring in more social media interaction. The left over gifts can be handed out to customers who tag your brand in their posts or make a positive feedback.

Employee gifts
Promotional gifts are not just for the tradeshow booths. You can make use of the surplus stock as gift items for employees during raffles, golf weekends or picnics. See how these gifts will drive up the loyalty and morale of your team and make them feel well appreciated.

Donations
Leftover custom goods can also be donated to nonprofit organizations, which will not just ensure a decent exposure for your brand but also highlight your social commitment. For instance, if you have surplus stock of books or writing supplies, you can hand it out to your local schools. Likewise, you can also be a donor to pet shelters and environmental agencies if you have appropriate gifts in your surplus stock.

Fund raising events
If you have a nonprofit organization in your locality that is involved in the research of specific disease, hand out the surplus swag, which they can use as raffle prizes or fund raising items. You can even hand out these custom gifts to a thrift shop to raise funds for a charity.

You may also like…..

Smart Tips To Choose The Best Promotional Items For Your Brand Promotion