Exploit the Marketing Potential of QR Codes

Quick response codes (QR) codes will throw open the flood gates of opportunities for businesses to reach out to the massive crowd of mobile phone users and to take their digital marketing to the next level. Every time the customers scan these unique codes in their smartphones, they will land in your web page and get a brilliant opportunity to get to know your products and services.

In countries like Japan, where 25% of shopping takes place on mobile devices, QR codes are highly popular. Reports show that nearly half of all smartphone users have used their phones to shop or compare prices. It will make shopping easy for everyone and can keep the customers engaged for a very long time.

These little codes pack a marketing wallop and can carry tons of information like discount coupons, reviews, surveys, polls, games and a lot more. Use QR codes with your message or artwork to make it more interesting. With the mobile technology growing by leaps and bounds, QR codes are likely to play a very significant role in channeling sales and to bring more mobile phone users into your fold.

Using QR codes as a marketing strategy is simply a smart business move. Think about using QR codes more creatively along with custom gifts to ensure the best results.

Here are some tips to get you started

QR codes on business cards: It will be a smart idea to keep just the bare minimum information like contact details or phone number on your business card to make it neat and eye pleasing. QR codes can be used to lead the users to your social media and to share other contact information.

Treasure hunts.Hide a game like a scavenger hunt in the QR codes to tempt the visitors to check out places they might not otherwise go.

Laptop stickers. Put a QR sticker of your business card on your laptop, making it easier for others to connect with you when you’re at the local coffee shop.

Storefront displays. By putting your QR code on your store front window you can stay connected with potential customers who might have dropped in after you’ve left for the day. While scanning the code, they will share their contact information with you, which makes it easy for you to reach them.

Discount coupons: Include a discount coupon that are specific to the QR codes and display it in your stores or in your digital promotions. This will inspire more people to take a swipe and visit the stores. A great way to make a big boost in sales.

QR codes offer countless branding opportunities. No matter whether you wish your business card details, Google Maps info or Youtube video links, QR codes will make a great way to get engaged with your audience. Try it to believe it!

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