Everything You Need To Know About Designing Your Company Logo

Custom promotional gifts represent your company and its mission at its best. However, a stylish and practical gift alone will not aid in business promotion. To buy easy attention of your patrons, it is important to put your logo and message in an impressive way. A good logo leaves the first best impression about your company and helps you to establish a strong brand identity that will put you ahead of your competitors. Be it on promotional bags, business card magnets or pens, your logo should look attractive and interesting.

A good picture can replace a thousand words
An ideal logo will easily communicate your line of business to your customers and illustrate what your company does. Make sure that your logo and message is unique and distinctive and above all complement your business promotional message.

Short is sweet
Business messages should be short and crisp so that these will never look out of place on your promotional gifts. Choose from various imprint options like laser engraving, screen printing, embossing and more that match your needs and theme.

Versatility pays off
The best company logos should look as good when they are enhanced or shrunken. Be it a massive golf umbrella or a small logo pen or a stress ball, your business logo should remain legible and attractive in every size.

Colors matter
The color of your logo or message is as important as your gift choice. It should match your corporate color or the theme of your promotional event. For instance, if you want to promote a garden supply shop or a go green campaign, green will be a perfect choice as it suggests nature and health. However too many colors are not advisable. Ideally your logo should not have more than three colors and while choosing the colors, make sure that the logo can be reproduced in black and white without losing its sheen and clarity.

Get Professional Help
DIY might not always pay off, especially in creative tasks like designing. So, in case you are not making much headway in making a perfect artwork, it is safe to seek professional assistance. An elegant logo and artwork will add up to the professional image of our company and the best thing is that it can be used for many years to ensure the best value for your money. In fact, you don’t ever need to change your logo unless your company is changing its products or services or undergoing a comprehensive makeover. We at ProImprint offer artwork assistance to make your customization easy and hassle free. So what are you waiting for? Brace yourselves up for the busy holiday sales season ahead and leave an impression!

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