Enhance The Holiday Shopping Experience Of Your Clients With Pop-Up Shop
Holiday shopping frenzy that has hit its high during Black Friday will continue to be upbeat and lively all through Christmas often spilling over to New Year. Retailers come up with innovative promotional ideas to lure more footfalls into their shops during the festive season. Pop up shops is an emerging trend to take note of. It is easy to set up in a street corner or even inside your larger store. It is a miniature stores that allows one-to-one interaction with your clients and ensure brand promotion.
Have you used pop up stores in your campaigns before? If not it is the right time to give it a try with these simple tips.
Set up a miniature pop up shop at the street corner or inside your stores. Highlight your brand at the center of your display with colorful banners and display boards. Balloons make a classic way of drawing attention adding a festive feel to the shop. Choose a cluster of balloons in your corporate color to make an impressive centre display.
Have a friendly team to manage the pop up stores: The warm interaction of your team members can even turn a casual, walk-in customer to a brand loyal customer. Brilliantly colored product catalogs and brochures of your brand will give a fair idea of what you offer for first time shoppers. Introduce your brand in style with informative printed materials.
Offer raffle gifts and fun events: Drive up the fun by setting up fun contests like coloring, jump ropes or prize wheel, which will keep the visitors well engaged with your brand. Make sure to stock up chocolates or cookies to drive up the crowd.
Custom gifts: Send your visitors back home with some token gifts. Personalize it with your brand and message to sneak in your brand into the hearts and homes or your customers. Make sure to choose custom gifts that your audience will find useful and actually use.
Here are some suggestions
Ceramic mugs: The classic way to relish their favorite beverage, mugs will make your brand part of their daily routine!
Pens: Everyone needs pens to make those little notes and doodles. Put your brand on and earn their undivided attention. To reach out to the digital audience, stylus pens will be a better choice as it comes handy both on smart screens and paper alike.
Totes: Make the toting experience of your recipients memorable with these causal and brilliant totes!
Keychains: Everytime they need to carry their keys safely they will reach out to these functional accessories. You can choose novelty models like multi tools or bottle opener keychains to enhance the engagement of your brand with your audience.
These short duration pop-up shops will drive up your brand awareness and engagement for a very long time even after these are taken off. Leave a sweet impression in the minds of your recipients with these logo items that will remind them of the brilliant pop up experience they had! Go for it!
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