End Of The Year Custom Gifts For Non Profits To Drive Their Fund Raising Efforts
Half of nonprofits get most of their annual donations from October through year end with December accounting for one third of donations. Nonprofits depend on public donations to carry out their social work and the holiday season will make a great time for non profits to hand out custom gifts for the donors and volunteers in appreciation of their support and good work.
The end of the year is suited for making an annual appeal for non profits. To make sure that their appeal letter gets the attention and support that it deserves, here are a few tips.
Make the optimum use of social media in getting your message across
Get your message faster and farther using the reach of social media channels. Make your campaign double duty by getting your message well heard through the different social media channels.
Add a personal touch
Hand written envelopes and real stamps will ensure a personal touch to the appeal letters. Personalized emails have a better chance of getting read and enjoy a conversion of 10% more than ordinary emails. Make a personal phone call, if it is part of your annual appeal strategy.
Custom gifts for volunteers
Hand out gifts to your donors and volunteers who have played a major role in sustaining your organization as tokens of appreciation. Some of the gifts that can be considered include tote bags, hats, visors and T shirts among others. Customize these with your brand and message and see how these daily use items will grab a lot of interest and set off word of mouth publicity. The best part is that your volunteers will stand out in the fund raising events as they wear these imprinted custom items, which in turn will drive up the credibility of your organization. Apart from being a daily use item for your volunteers, these double pull as a great marketing tool, putting your brand on a wide display.
Personalized thank-you gifts for donors
Leave a lasting brand impression in the minds of your donors by handing out appropriate custom gifts that will inspire them to extend their support in the coming days as well. Choose premium gifts like travel bags, golf kits, branded pens or office supplies that will literally put your brand and cause right in their eye span. Make sure that your gifts are accompanied by a hand written thank you note to show how grateful you are for their support.
Generate some buzz
Non profits that make the loudest buzz will get the maximum support. Custom gifts that draw the maximum attention and the highest retention among the audience will make the most effective marketing tools. Choose items like magnets, pens or totes that are cost effective and well suited as fund raising items as well as these practical gifts will retain the interest of the users for a long time and will inspire them to support your cause in future as well.
Have you used year-end gifts along with fund raising appeals? If yes, share your experiences at the comments section below and join the conversation.
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