Dos And Don’ts Of Choosing The Right Custom Pen
Logo imprinted pens are the second most popular in promotional items not for nothing. Pens are one of the most effective logo items because just about every customer uses them; they are well retained or passed on to a friend. Promotional pens are available in countless models and colors that it is easier said than done to choose the most appropriate pens to represent your business.
We at ProImprint often get a lot of queries on the tips to choose the right pen from business owners. So, here are some well kept secrets on finding the right custom pen for your forthcoming promotions.
Audience: Are you planning to employ custom pens as tradeshow handouts or during business seminars or events? For mass events like trades shows, attractive plastic pens will be better options as these are cost effective and easy to distribute. You can even choose novelty pens in quirky and interesting shapes to grab the instant attention of your audience. However for events like business events, you may need an elegant metal pen or an executive pen to leave a professional impression in the minds of your guests. A recent ASI study suggests that people aged 55 and above are the most appreciative of custom pens while women prefer to retain promotional pens more than men.
First Impression is indeed the best: Customize the pens in an interesting and inspiring way to impress your audience. You may have only a few seconds to create an impression in crowded events like tradeshows before the attendees skim over to the next booth. Say what you have to offer in a fun and emphatic manner with these logo imprinted pens. Be unique in showcasing your brand and business message.
Don’t cut corners of your budget
Make sure to hand out a good quality pen as the longer your recipients hold on to these items the more will be your brand recall. A shoddy pen will get trashed quickly and will leave a poor image of your brand in the minds of your recipients and will back fire in your promotions. So, make doubly sure to choose a sleek and trendy pen that will inspire your recipients to use and retain these for long.
Smart customization
Having a trendy pen will only make your job half done as these promotional items will be effective only if you customize it appropriately. Adding your company’s name, logo, website url and phone number is common sense as these basic information is what will bring back new leads to your brand.
Pens are daily use items that everybody needs at home, office, on the go or even in their wallets. Nobody knows when they may need a pen to write down an important note or reminder. So, make sure to use these popular gifts in your marketing mix to make your promotions a great hit!
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