Did You Know That Fun Games Can Drive Traffic To Your Tradeshow Booths?

Tradeshows are vibrant platforms for brands to network, impress and advertise. However, not all marketers are optimistic about tradeshows because if their booth fails to get attention the whole effort will end up as damp squib. One of the biggest challenges that tradeshows pose for the marketers is to get traffic to their booth, which will eventually turn into strong business leads. Personalized gifts will attract the crowd to the booth for sure but to make them stick around for a little longer you can think of some interesting games.

Trade Show Booth Games are a rage

Booth games are a fun way to keep the crowd well engaged with your brand and to collect information from the attendees who stop by your booth. The other tradeshow booths might not have thought about this fun option for sure. Studies show that by adding a fun element, people can even turn the most complex tasks into simple and interesting. Booth games can be simple and fun as the idea is to give a fresh appeal to the otherwise predictable format of your branding campaign.

Here’s a list of some popular games that you will love to have in your next tradeshow

#Prize wheel

Simple and addictive, prize wheels are probably the most popular booth game among every genre of customers. Just let the attendees spin the wheel and they get freebies and coupons as gifts. Get them spin for a bigger gift by asking them to submit their business cards. These contact details make the leads for you to exploit in the coming days.

#Count and win!

It may sound silly but a counting game can actually help to drive up the footfalls for sure. Set up a jar of jelly beans and ask the attendees to make a guess at its number on the back of their business cards. The entries with the closest guess will get the prize. This game will let you have their contact details and keep the attendees engaged with your brand and team.

#Photo booth

Photo booths are fun and proven crowd pullers; so just set up a photo booth, get all those crazy and fun props that relate to your business and you can encourage the attendees to have their free pictures taken. Make sure to collect contact details of the attendees so that you can email the snaps to them.

#Text answers

Spread awareness about your brand to the attendees and collect their contact information all at once with this game. Post a few questions about your company or industry and encourage the attendees to text their answers to a number that you have set up. Coupon or personalized free gifts await the winners. This game is a great way to build a buzz for your brand.

#Draw lots

Let the attendees drop their business cards in a fish bowl and you can draw a few cards at random at the end to determine the winner. You can drive up the engagement with a fun quiz or counting game.

There are countless games you can think about for your booth. By adding a game to your next event, you can drive traffic and gather the contact information of your attendees in a more natural way and non intrusive manner. So, why not take your brand promotion to a new level with these custom games that will leave your customers in splits. Which game are you planning to use for your tradeshow booth? Share your thoughts at our comments column.

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