Customers Are Not Easy To Retain- 3 Tips To Earn Back Your Lost Customers
For any marketer, losing a customer comes with a hefty cost. Businesses agree that it is easier to retain their customers than finding new ones. But if you thought it is near to impossible to bring back those dropped off customers, here are a few tips that will help you bring back the lost customers.
Make sure to tailor specific marketing campaigns to reach out to the customers whom you might not have seen for a while and tempt them to shop at your stores.
Customers drop off due to many reasons. Research studies show that one of the top reasons for this could be that your products or services fail to impress them. But it need not be the case at all times. If you are not sure of the exact reason, scan the feedbacks and the review sites for any apparent clues that caused the customers to change their preferences. Marketers can even employ online survey tools to comprehend the reasons.
Here are the three tips to bring back the lapsed customers
Fix the basic issue
Once you discover the problem, fix it and let your customers know about it. Customer feedbacks make excellent signals to follow while planning branding campaigns. Look for things that they enjoy at your stores and also the facts that keep them off. Come up with a catchy slogans like “your feed back is important’ or “hope you love our new look” to impress them.
Encourage the customers to come back with custom gifts
An incentive or thoughtful promotional gifts will all make for the customers to come back. Interesting deals, coupons or gifts are smart ideas to bring back the dormant customers back. Get your message out through “Miss you” emails or hand written notes during mass mailer campaigns or social media messages to give it a personal touch. The first email might not bring any response from your customers. But do not give it up; perseverance is what turns the cards!
Share your thoughts with your customers Online
You can even create a buzz through social media to win back your customers. Ask your customers to tell a gift item that will bring them back to your stores. Try employing promotional gifts that the highest votes and see how it works in getting your old customers back. Going by the most popular gift ideas is another way to tug their hearts. Choose gifts that complement the season or the events. For instance T shirts, ceramic mugs, pens, towels, can coolers and sunglasses will all make great gift for summer campaigns, seat cushions, water bottles, totes and umbrellas will all make super hit gift ideas for the sports season. You can even send out special and exclusive discount deals for your lost customers.
You can drive a campaign to tell them how important their feedbacks are! Your customers will simply feel overwhelmed to note that your brand is serious in taking action and to address their issues.
So, if you have been floored by the strange phenomenon of your customers falling off faster than you anticipated, it is time for you to have a fresh look at your marketing initiatives. Good luck!
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