Custom Products vs. Newspaper Ads
Which of the above will ensure the Best Return for Your promotional Dime?
How wisely marketers utilize the promotional budget is what makes or breaks any promotional campaign. News paper advertisement is one of the simplest ways to reach out to an audience within a specified location. However, custom gifts can create more business at a lower rate and that too over a broader audience.
If you are wondering whether logo items or news paper ads ensure the best return for your promotional dime, this comparative analysis will help you finalize your choice.
| News paper Ad | Promotional items |
| A newspaper ad will have only a shorter shelf life as the audience might remember the news only till they have the paper at their hands | Promotional items enjoy a long retention among a wide range of people According to the Advertising Specialty Institute, popular custom gifts like T shirts ( which incidentally is the most popular among logo items) enjoy a high retention as the recipients will love to keep these as not just apparel accessories but also as keepsakes as well. |
| News paper ads are costlier than logo gifts as a small ad insert can cost you hundreds of dollars | Promotional gifts are available in various price ranges, which makes it easy for marketers to choose as per their budget |
| News paper ads have a very short shelf life as the viewers will never look at it again the next day | Custom items are a great way to keep your brand’s name in your customer’s mind for a very long time. |
| Marketers will have to pay again if they have to place a fresh newspaper ad | Custom items have low cost per impressions as no repeat investment is involved |
So, it is clear that custom items make a one-time low-cost way of getting your message out and make it stay amidst the target audience for a very long time. Add to it the fact that half of those who read newspapers regularly skip the ads, which means that even after shelling out a fortune, the marketers are never sure whether their message will be seen or not by their target customers. On the other hand, promotional items will not just keep the message in front of the audience but will bring back referrals and leads.
Now that you know the handsome returns that these logo items can ensure, it is time for you to take a look at some of the most popular items that we at ProImprint have in stock.
Introducing the top sellers
Apparels: Custom T shirts have been around for a very long time and the trend is likely to stay forever. Sell anything, share your cause or announce deals – No matter what you choose to do with these popular logo items, the fact is that T shirts never fail to grab the attention of the world around.
Pens: A pen is indeed mightier than sword for any business owners rely on these pint sized custom gifts to leave a lasting impression in the minds of people. These versatile gifts are great to promote all types of industries and causes.
Totes: These branded bags will ensure the much needed portability and exposure for your business. Everyone uses it daily and your brand imprinted on these will make impressions on a daily basis too.
Drinkware: Every time your recipients raise a toast to their special event, your brand on these will enjoy a proud display as well.
ProImprint has several hundreds of products in every possible price rates. So, just browse and shop at your pace to find something that matches your theme.
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