Custom Products Ownership- By Gender
Promotional products have been the most effective and popular options for marketers to reach out to their target audience. However, not all imprinted giveaways are for everyone. Studies show that there is a marked change in the ownership pattern of custom gifts among men and women.
See how the gender factor can be a key ingredient while choosing promotional gifts. Here is an overview of the ownership percentage of promotional items by gender.
Writing instruments: The second most popular items among promotional gifts, custom pens have always been trusted choices of marketers. Ideal to promote all types of businesses that range from banks to schools, fashion stores and everything that falls in between, these logo writing instruments are easy to distribute and carry as well. Everyone needs pens and will surely love to add on to their existing pen collection as they need it almost daily. Imprint your logo and message on these and ensure the ultimate portability and word of mouth publicity for your brand.
56% of women find logo pens appealing, which means that promotional pens are more likely to get used and held longer by women patrons. So, if you wish to make your customized gifts make the most impressions, choose the women customers in your list.
Bags: The third most popular items among promotional gifts, custom bags win the hearts of 26% of women customers. So, if you have been looking for that perfect gift that will never fail to tug the hearts of women patrons, put your cards on these functional items. Great for promoting salons, fashion brands, fitness centers and more, bags enjoy a long retention and continued usage as well.
T shirts: 42% of men find this imprinted gift truly fascinating. The most popular in promotional items, T shirts make a fabulous way to get your message across.
Caps: 20% of male customers find imprinted caps a cool gift idea. Great for tradeshows, fairs, sports events and festivals, caps are well sought for their attractive color choices and the generous imprint area for your brand and message.
Tip: While writing instruments make the most popular promotional gifts among women, men favored T shirts the most.
Retention
Recipients not just retain or make use of the promotional gifts that they get but also give away those that they don’t need or have in surplus. Studies show that women are more likely to give away logo imprinted gifts compared to men. While 68% of women customers gave away gifts that they don’t use only 56% men did so.
Tip: By giving away imprinted giveaways to their friends and family, women customers ensure a higher portability and extended lease of brand exposure through promotional gifts for businesses.
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