Custom Pens For School promotions – A Few Tips

Custom pens have been one of the most trusted and popular  school promotional items for many decades now. Imprinted pens are the second most sought after gift, preceded only by apparels in promotional items. PPAI reports show that 73% of the people say that they carry a pen with them always. Pens enjoy a retention of over 6 months, during which it creates countless impressions for your brand in a subtle yet effective manner. How custom pens can be useful for a business? Apart from keeping your brand right in front of the audience, advertising pens also offer excellent value for money.

Every Time Is the right Time to hand out Pens

Pens are popular round the year and the popularity and demand for pens shoot up during certain events like back to school campaigns. Most people need pens to write, sign documents and doodle. Students and teachers use pens more often than office workers, which make pens a perfect staple for back to school campaigns, school spirit events and more.

Schools can customize pens with their mascot or brand name to make popular school promotional gifts that both students and teachers will appreciate. Custom pens will enhance brand image and will work as a potent marketing agent, spreading the message to the parents and peers of the recipients, thereby ensuring a viral effect for your marketing.

Pens offer more value for your money

Promotional pens make a custom gift that ensures more value for your money because the recipients use pens till they work.  A trendy, branded and one-of-its-type pen often ends up as souvenirs and collectibles among your recipients thereby ensuring extended exposure for your brand.

The best part of custom pens is that it will put your brand right in front of the students for a very low cost. The best part is that a trendy pen often makes a great talking topic in the social circles of your audience. Everytime someone asks about the brand and message that they see on these custom pens, your brand recall and popularity will get a surge.

The best way to customize

When you are using custom pens to promote your school, take care to make it visually appealing and fun to suit the tastes of the kids. Apart from the mascot you can imprint welcome message, motivational quotes and more to enhance the unique value of these writing instruments. Did you know that pens often change hands among teachers, parents or students, thereby taking your message to a wider audience than you expected. Children will love to brag about a unique custom pen that they got from their schools to their friends outside, thereby giving your institution the much needed word of mouth publicity. Referrals account for a major chunk of new students for schools and custom pens have a very high relevance in this aspect.

Are you using custom pens a your school promotional items? Share your tips and ideas in our facebook page to join the conversation.

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