Custom Lanyards- The Playful Way To Get Your Message Across

Posted by ProImprint
Posted on September 27, 2018

Lanyards are not just colorful ropes to hold the identity card or pen drive but a high visibility promotional item that every business can exploit. However, most people often overlook the importance of these marketing tools. Explore these tips to know the best way to use these simple and nondescript materials that will literally get across your message in a subtle manner without any marketing overtones.

Material choices galore: Lanyards are available in various material choices like leather, polyester and vinyl among others. Recycled lanyards will make a distinctive choice because it makes a great environment friendly choice, which will highlight your social commitment as well. Customize these with your brand and message to make it a unique and well retained custom lanyard for business events, tradeshows and more.
Lanyard is not a simple rope: Lanyards have evolved to be sleek and functional than their earlier counterparts. Most lanyards come with various handy features like sleek swivel, a detachable phone holder and safety breakaway clip among others. The high utility features of lanyards make them long lasting and well retained.
Explore the color choices: Lanyards are available in a range of attractive colors and designs. Choose a model that matches your promotional theme, customize these with your brand and message to make it a low cost yet effective promotional material. Lanyards can be printed using various methods like screen printing or dye sublimation process to get the finished look.

How to Use the Lanyards

As identity: The most common use of lanyards is as identity cum swipe cards for employees. These can be customized with your company name and message to set apart your employees from the rest. The best part is that custom lanyards double up as a marketing tool for your brand during business events and tradeshows.
Lanyards make a handy accessory: Custom lanyards make great accessories to hold keys, USB drives and more. Every time they carry these around, your brand and message on these will get a lot of attention. Employees will feel well appreciated and team proud every time they wear these logo items, which will generate a rapport with the team as well.
Use them at events– Large event like tradeshows, sporting events or concerts are the best platforms for these types of promotional materials like lanyards. The brand and message placed on these logo items will grab easy attention and make them an instant hit among anyone who sees it. The best part is that custom lanyards will parade your brand in front of the users without making them realize that something is being promoted.

Why custom Lanyards?

Lanyards are budget friendly than many other promotional items. Well retained and durable, custom lanyards will put your brand closer to the minds of your audience for a longer time. If you are sponsoring a sporting event you can hand out these custom lanyards to referees and officials and the crowd will remember your brand the next time they make a purchase. The residual promotional effect of custom lanyards is quite high because every time your recipients use these logo items they will not just remember your brand but will passively advertise your products.

Have you used custom lanyards in your brand promotions? Share your thoughts at the facebook page.