Custom Gifts – Time Tested Marketing Tools Par Excellence

Custom gifts make a great way to thank your customers, appreciate the services of your employees, welcome new customers and more. From being an option, custom gifts have evolved to be must to haves in any marketing mix these days. Offered in a range of models and price points, you can choose custom gifts that match your specific business line and the tastes of your target audience.

Here are some of the factors that make custom gifts a timeless classic way to enhance your marketing capabilities.

Promotional gifts – what they can do to your business

Build customer relations: Reports suggest that customers prefer to do business with brands that hand out custom gifts than businesses that do not have gifts in their marketing promotions. It works on the simple principle of reciprocity, which means that when someone gives us a gift, we feel encouraged to return the favor. By offering free gifts with purchase or by handing out freebies during tradeshows, businesses can enhance their goodwill and brand popularity.

NB: Studies show that 79% people prefer to do business with a company after getting custom gifts

Mailer campaigns: Everyone still cherish the fun and beauty of getting their mails delivered personally by the postman. Mailer gifts establish a tangible connection with the customers and leave a personal touch on your promotions. Celebrate the nostalgic charm of the old fashioned way of getting gifts delivered in hand by planning these mailer campaigns. Your recipients will have yet another special reason to remember your brand. Choose lightweight and compact gift items like custom magnets, flash drives and keychains can all be considered for mailer campaigns.

NB: Adding direct mail into your marketing mix can enhance the ROI by over 20%

Let your team be your best brand ambassadors: Branded uniforms will not just enhance the professional look of your team but will make them high visibility brand ambassadors for your message. Every time they are on a sales or service call or in a business event or tradeshow, your brand and message will get a fillip.

Put your brand ahead : Promotional gifts that can be used on a daily basis will put your brand on a wide display thereby enhancing the brand recall among people. Custom gifts like pens, apparels, umbrellas or totes are all good examples of gifts items that people will never resist.

NB: 87% of recipients will retain their promotional gifts for an year or more, which shows how important these can be in getting your message across.

Build goodwill: Custom gifts will make a great way to reward fund raisers and to build your public image and social commitment. Ribbon shaped magnets, ceramic mugs, apparels and totes will all make great awareness gifts and fund raising items.

NB:56% people say their opinion about a company becomes more favorable after receiving a custom gift

As they say, facts speak for themselves! So, If custom gifts were never part of your regular marketing mix, it is high time to consider this brilliant option right away.

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A Few Facts That Make Custom Gifts Effective Marketing Tools